CONSUMERS; Eric J. Arnould, Linda Price, George Martin Zinkhan; 2003

CONSUMERS Upplaga 2

av Eric J. Arnould, Linda Price, George Martin Zinkhan
Analyses how and why consumers purchase and consume the way they do. This work outlines both the individual and social factors that influence these processes. It presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. It also provides the developments in the areas of technology, research, along with examples.
Analyses how and why consumers purchase and consume the way they do. This work outlines both the individual and social factors that influence these processes. It presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. It also provides the developments in the areas of technology, research, along with examples.
Upplaga: 2a upplagan
Utgiven: 2003
ISBN: 9780071247092
Förlag: McGraw-Hill Higher Education
Format: Häftad
Språk: Engelska
Sidor: 845 st
Analyses how and why consumers purchase and consume the way they do. This work outlines both the individual and social factors that influence these processes. It presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. It also provides the developments in the areas of technology, research, along with examples.
Analyses how and why consumers purchase and consume the way they do. This work outlines both the individual and social factors that influence these processes. It presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. It also provides the developments in the areas of technology, research, along with examples.
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