Foundations of Marketing; JOBBER; 2002
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Foundations of Marketing Upplaga 1

av JOBBER
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
Upplaga: 1a upplagan
Utgiven: 2002
ISBN: 9780077098667
Förlag: McGraw-Hill Higher Education
Format: Bok
Språk: Engelska
Sidor: 384 st
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
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