Franchising and Licensing; Andrew Sherman; 2011

Franchising and Licensing Upplaga 4

av Andrew Sherman
Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies.Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indis pens able reference reveals how to:

Raise capital, structure agreements, and protect intellectual propertyCreate market-responsive sales, marketing, and globalization strategiesEstablish qualitycontrol and compliance measuresAssess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchisingComprehensive and applicable to domestic and international franchising initia tivesalike, this essential guide remains the industry standard.
Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies.Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indis pens able reference reveals how to:

Raise capital, structure agreements, and protect intellectual propertyCreate market-responsive sales, marketing, and globalization strategiesEstablish qualitycontrol and compliance measuresAssess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchisingComprehensive and applicable to domestic and international franchising initia tivesalike, this essential guide remains the industry standard.
Upplaga: 4e upplagan
Utgiven: 2011
ISBN: 9780814415566
Förlag: Amacom
Format: Inbunden
Språk: Engelska
Sidor: 464 st
Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies.Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indis pens able reference reveals how to:

Raise capital, structure agreements, and protect intellectual propertyCreate market-responsive sales, marketing, and globalization strategiesEstablish qualitycontrol and compliance measuresAssess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchisingComprehensive and applicable to domestic and international franchising initia tivesalike, this essential guide remains the industry standard.
Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies.Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indis pens able reference reveals how to:

Raise capital, structure agreements, and protect intellectual propertyCreate market-responsive sales, marketing, and globalization strategiesEstablish qualitycontrol and compliance measuresAssess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchisingComprehensive and applicable to domestic and international franchising initia tivesalike, this essential guide remains the industry standard.
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Om Franchising and Licensing (2011)

I april 2011 släpptes boken Franchising and Licensing skriven av Andrew Sherman. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 464 sidor djupgående information. Förlaget bakom boken är Amacom.

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