Management of a Sales Force (Int'l Ed); Rosann Spiro, Stanton William, Gregory Rich; 2007

Management of a Sales Force (Int'l Ed) Upplaga 12

av Rosann Spiro, Stanton William, Gregory Rich
"Management of a Sales Force" is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing decisions. All chapters have been updated with current company examples that demonstrate how the best sales executives are adapting to these and other new challenges. In addition, the latest sales management research studies and reports are presented in a straightforward, easy-to-read manner, making "Management of A Sales Force, 12e", by far the most current sales management textbook on the market.
"Management of a Sales Force" is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing decisions. All chapters have been updated with current company examples that demonstrate how the best sales executives are adapting to these and other new challenges. In addition, the latest sales management research studies and reports are presented in a straightforward, easy-to-read manner, making "Management of A Sales Force, 12e", by far the most current sales management textbook on the market.
Upplaga: 12e upplagan
Utgiven: 2007
ISBN: 9780071259446
Förlag: McGraw Hill Higher Education
Format: Häftad
Språk: Engelska
Sidor: 608 st
"Management of a Sales Force" is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing decisions. All chapters have been updated with current company examples that demonstrate how the best sales executives are adapting to these and other new challenges. In addition, the latest sales management research studies and reports are presented in a straightforward, easy-to-read manner, making "Management of A Sales Force, 12e", by far the most current sales management textbook on the market.
"Management of a Sales Force" is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing decisions. All chapters have been updated with current company examples that demonstrate how the best sales executives are adapting to these and other new challenges. In addition, the latest sales management research studies and reports are presented in a straightforward, easy-to-read manner, making "Management of A Sales Force, 12e", by far the most current sales management textbook on the market.
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