Marketing Strategy and Competitive Positioning; Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud; 2008

Marketing Strategy and Competitive Positioning Upplaga 4

av Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Upplaga: 4e upplagan
Utgiven: 2008
ISBN: 9780273706977
Förlag: Pearson College Div
Format: Bok
Språk: Engelska
Sidor: 614 st
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
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