Marketing Strategy and Competitive PositioningMarketing Strategy and Competitive Positioning, Brigitte Nicoulaud; Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud; 2008

Marketing Strategy and Competitive PositioningMarketing Strategy and Competitive Positioning, Brigitte Nicoulaud

av Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Utgiven: 2008
ISBN: 9780273706977
Förlag: Pearson Education
Språk: Engelska
Sidor: 614 st
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
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