Supply Network Strategies ; Lars-Erik Gadde, Hakan Hakansson; 2010
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Supply Network Strategies  Upplaga 1

av Lars-Erik Gadde, Hakan Hakansson
Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the ways in which these relationships link companies in supply chains and networks. In this substantially revised, new edition, the authors examine the supply side of companies from a network perspective. The IMP (Industrial Purchasing and Marketing) Group of researchers includes leading international experts in the fields of industrial / business marketing and purchasing. This group is very influential and many university courses have been developed based on the ‘philosophy’ of the IMP group.

 
Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the ways in which these relationships link companies in supply chains and networks. In this substantially revised, new edition, the authors examine the supply side of companies from a network perspective. The IMP (Industrial Purchasing and Marketing) Group of researchers includes leading international experts in the fields of industrial / business marketing and purchasing. This group is very influential and many university courses have been developed based on the ‘philosophy’ of the IMP group.

 
Upplaga: 1a upplagan
Utgiven: 2010
ISBN: 9780470518540
Förlag: John Wiley & Sons
Format: Häftad
Språk: Engelska
Sidor: 272 st
Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the ways in which these relationships link companies in supply chains and networks. In this substantially revised, new edition, the authors examine the supply side of companies from a network perspective. The IMP (Industrial Purchasing and Marketing) Group of researchers includes leading international experts in the fields of industrial / business marketing and purchasing. This group is very influential and many university courses have been developed based on the ‘philosophy’ of the IMP group.

 
Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the ways in which these relationships link companies in supply chains and networks. In this substantially revised, new edition, the authors examine the supply side of companies from a network perspective. The IMP (Industrial Purchasing and Marketing) Group of researchers includes leading international experts in the fields of industrial / business marketing and purchasing. This group is very influential and many university courses have been developed based on the ‘philosophy’ of the IMP group.

 
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