The MeWe generation : what business and politics must know about the next g

People's values often end up forming their lives or lifestyles. However, people's values are not always as coherent as the ideas of organizations or nations. As human beings we often have more or less contradictory values. Perhaps life is about how to handle these contradictory values? There is also strong evidence that the value of coherence is slowly decreasing. Younger generations seem to have fewer coherent values than older generations. People tend increasingly to hold different and even conflicting ideas and identities - readily swapping between them as required. We could even call that new human being a Homo Zappiens - i.e. one that zaps between values, identities and places.

If we assume that generations are products of the time and culture in which they grow up, what do the values of today's young tell us about our own time? If we believe that the values and perspectives developed by young people will follow them as companions through life - what kinds of adults can we expect them to become? And finally, if these young men and women are the creators of tomorrow's society - what kind of society will they give birth to?

MeWe - a journey through new values and mental styles. The MeWe Generation is a book about mobile and multiple young identities - Nordic Youth as a glimpse of the future!