82:T572,

Medieproduktion ger både teoretisk och praktisk kunskap om den arbetsgång, den teknik och de processer som förekommer när olika medier produceras. Eleverna får också lära sig att analysera olika medier och varför form och funktion är viktiga faktorer i en medieproduktion.

Utmärkande drag

Intervjuer av yrkesverksamma
Ger verktygen för egen medieproduktion
Övar medieanalyseringar
Praktiska uppgifter

Analyser ger vidgade perspektiv
Medieproduktion beskriver vilka olika medieföretag det finns och hur medierna använder text, bild, ljud och form för att påverka vår upplevelse. Genom att eleverna utifrån detta lär sig att analysera medier får de nya perspektiv när de läser en tidning, lyssnar på radio, ser en film eller betraktar en bild.

Från idé till färdig medieprodukt
Medieproduktion berättar om hur medieproduktioner, som radio- och tv-program, tidskrifter och reklamfilmer, skapas. Eleverna får ta del av produktionsprocessens olika steg, till exempel tidningsartikelns och reklamfilmens väg från idé till mötet med målgruppen.

Intervjuer
För att belysa vilka yrken det finns och vad som krävs av de som arbetar inom branschen finns en rad intervjuer med yrkesverksamma mediearbetare.

83:T6ac,

Att känna till hur vi påverkar och påverkas, hur vi tolkar och förmedlar budskap och hur vi väljer rätt medier för vårt budskap, är några av kunskapsmålen för Journalistik, reklam och information.

Utmärkande drag
Exempel från verkligheten
Kritiskt förhållningssätt
Betonar samspelet mellan text och bild

Journalistik, reklam och information fungerar som en brygga mellan teori och praktik. Boken inleds med ett teoretiskt avsnitt om kommunikation. Därefter behandlas vad som är typiskt för journalistiska texter, informationstexter och reklamtexter. Ett kapitel om lag och rätt avslutar boken.

Exempel från verkligheten
Genomgående betonas helhetsperspektivet det vill säga samspelet mellan text och bild. Vidare löper ett kritiskt förhållningssätt till medier som en röd tråd genom boken. Boken är rik på exempel från verkligheten som visar på texter och kampanjer från både privat och offentlig sektor.

Praktiska uppgifter
Ett stort antal praktiska uppgifter ger möjlighet att utveckla förmågan till kreativt skapande och kritiskt tänkande.

Om författarna
Författargruppen består av Bo Bergström, art director, Suzanne Rosendahl, skribent och lärare i kommunikation vid Stockholms universitet och IHM, Lars Petersson, skolledare på Polhemskolan i Lund och Åke Pettersson, journalist vid Sveriges Radio.

Den här är en gedigen bok som lämpar sig väl för undervisning ... Den är anpassad till kursen Journalistik, reklam och information 1 och 2 enligt GY11. Bokens innehåll kopplas till konkreta exempel och till diskussions- och arbetsuppgifter. /Marie Leijon, Bibliotekstjänst 13101005

84:T69b,

Medier, samhälle och kommunikation för kursen med samma namn. Boken ger grunderna inom området samt en mängd tillfällen för praktiska övningar.

Utmärkande drag

Tidsperspektiv visar förändringsprocesser
Diskuterar och problematiserar mediernas roll i samhället
Aktiverande uppgifter

Vi lever idag i ett mediesamhälle. Tidningar, tidskrifter, radio, tv, film och internet ger oss information, kunskap och underhållning. Den bild vi har av samhället, har vi i stor utsträckning fått genom medierna. Därför är det viktigt att studera hur massmedierna fungerar i vårt samhälle.

Medier, samhälle och kommunikation presenterar mediesamhället ur såväl historiska, nutida och framtida perspektiv. Boken analyserar bland annat svensk och internationell mediestruktur och vilka förändringar som finns inom medie- och kommunikationsområdet. Ett annat område som poängteras är mediernas roll i samhället och vilken betydelse de har för både demokratins utveckling och samtidskulturen.

Medier, samhälle och kommunikation innehåller en mängd olika sorters uppgifter som aktiverar eleverna och underlättar inlärningen.

Författaren Lars Petersson är skolledare vid Polhemskolan i Lund och Åke Pettersson är journalist vid Sveriges Radio.

"Teoretiska perspektiv vävs samman med konkreta exempel. Kapitlen är rikt illustrerade och innehåller även frågor att fundera över och diskutera. Ambitionen att hjälpa läsaren att bli en kritisk medieanvändare är lovvärd och stämmer väl med bokens pedagogiska inriktning."
Marie Leijon, Bibliotekstjänst 12123010

85:T498,Att skriva är ett hantverk och ett sätt att utveckla tankar. Det är roligt att kunna uttrycka sina känslor med ord, att berätta om upplevelser och att påverka genom att skriva. Det är härligt att ha ordet i sin hand. Det är också ett krav – i skolan, i alla typer av jobb och privat – att kunna formulera sig skriftligt.

Läs mer
Text tar sitt avstamp i språkets form och funktion och leder sedan över till skrivprocessen och det praktiska arbetet med hur man kan disponera och formulera olika slags texter. Framförallt beskriver och förklarar boken hur man bygger upp journalistiska texter, informationstexter och reklamtexter. Den tar också upp vad man ska tänka på när man skriver texter för webben.
Den här fjärde upplagan är kraftigt omarbetad och har fått helt nya bilder, nu i färg.
Boken kan användas i ämnet Mediekommunikation, kursen Textkommunikation enligt GY 2011.

Om författarna
Författargruppen består av Suzanne Rosendahl, skribent och lärare vid Stockholms Universitet och IHM, Åke Pettersson, journalist vid Sveriges Radio och Lars Petersson, skolledare vid Polhemskolan i Lund.

86:T43b,Vi lever i ett mediesamhälle. Tidningar, tv, radio, internet och film ger oss information, kunskap och underhållning. Den bild vi har av samhället har vi i stor utsträckning fått genom medierna. Därför är det viktigt att studera hur massmedierna fungerar i vårt samhälle och internationellt.

Läs mer
Det är också ur demokratisk synvinkel viktigt att vi tränar oss att bli kritiska läsare, lyssnare och tittare. Den här boken tar upp våra viktigaste massmedier både i Sverige och internationellt. Mediernas historiska bakgrund, utveckling och samverkan, dess betydelse för nyhetsförmedling, kommunikation, m.m. behandlas i kapitel om dagstidningar, tidskrifter, radio, tv, internet och film. Rikligt med diskussions- och arbetsuppgifter aktiverar inlärningen.
Massmedier är läromedlet till gymnasiekursen Mediekunskap. Det revideras regelbundet. Se därför till att ni har den senaste upplagan.

Om författarna
Lars Petersson är skolledare vid Polhemskolan i Lund och Åke Pettersson är journalist vid Sveriges Radio.

87:T498,Att skriva är ett hantverk och ett sätt att utveckla tankar. Det är roligt att kunna uttrycka sina känslor med ord, att berätta om upplevelser och att påverka genom att skriva. Det är härligt att ha ordet i sin hand. Det är också ett krav – i skolan, i alla typer av jobb och privat – att kunna formulera sig skriftligt.

Läs mer
Text tar sitt avstamp i språkets form och funktion och leder sedan över till skrivprocessen och det praktiska arbetet med hur man kan disponera och formulera olika slags texter. Framförallt beskriver och förklarar boken hur man bygger upp journalistiska texter, informationstexter och reklamtexter. Den tar också upp vad man ska tänka på när man skriver texter för webben.
Den här fjärde upplagan är kraftigt omarbetad och har fått helt nya bilder, nu i färg.
Boken kan användas i ämnet Mediekommunikation, kursen Textkommunikation enligt GY 2011.

Om författarna
Författargruppen består av Suzanne Rosendahl, skribent och lärare vid Stockholms Universitet och IHM, Åke Pettersson, journalist vid Sveriges Radio och Lars Petersson, skolledare vid Polhemskolan i Lund.

88:T498,Att skriva är ett hantverk och ett sätt att utveckla tankar. Det är roligt att kunna uttrycka sina känslor med ord, att berätta om upplevelser och att påverka genom att skriva. Det är härligt att ha ordet i sin hand. Det är också ett krav – i skolan, i alla typer av jobb och privat – att kunna formulera sig skriftligt.

Läs mer
Text tar sitt avstamp i språkets form och funktion och leder sedan över till skrivprocessen och det praktiska arbetet med hur man kan disponera och formulera olika slags texter. Framförallt beskriver och förklarar boken hur man bygger upp journalistiska texter, informationstexter och reklamtexter. Den tar också upp vad man ska tänka på när man skriver texter för webben.
Den här fjärde upplagan är kraftigt omarbetad och har fått helt nya bilder, nu i färg.
Boken kan användas i ämnet Mediekommunikation, kursen Textkommunikation enligt GY 2011.

Om författarna
Författargruppen består av Suzanne Rosendahl, skribent och lärare vid Stockholms Universitet och IHM, Åke Pettersson, journalist vid Sveriges Radio och Lars Petersson, skolledare vid Polhemskolan i Lund.

89:T4ba,Att känna till hur vi påverkar och påverkas, hur vi tolkar och förmedlar budskap och hur vi väljer rätt medier för vårt budskap, är några av kunskapsmålen för detta läromedel.

Läs mer
Information och reklam fungerar som en brygga mellan teori och praktik. De mer teoretiska resonemangen kopplas till många konkreta exempel från verkligheten. Boken visar på informations- och reklamkampanjer inom både privat och offentlig sektor, företagsinformation, reklam- och marknadsplaner och utvecklingen i det nya Europa.
Många praktiska uppgifter ger möjlighet att utveckla förmågan till kreativt skapande och de mindre Tänk efter-uppgifterna tränar reflexion och ifrågasättande.
Information och reklam är anpassad till gymnasiekursen Mediekommunikation. Den uppdateras regelbundet med hänsyn till utvecklingen inom området. Kolla att ni har senaste upplagan på er skola.

Om författarna
Författargruppen består av Bo Bergström, art director, Suzanne Rosendahl, skribent och lärare i kommunikation vid Stockholms universitet och IHM, Lars Petersson, skolledare på Polhemskolan i Lund och Åke Pettersson, journalist vid Sveriges Radio.

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Tillsammans med boken Arbeta med medier får eleverna ett komplett läromedel för kursen Medieproduktion A.

Läs mer
I Medieguiden får eleverna en inblick i medias uttrycksformer och hur arbetet går till på en rad olika medieföretag, t ex dagstidning, tv, radio, filmbolag och reklambyrå.
Andra viktiga områden i boken är medieekonomi, lagar och etik, informationssökning och medieutbildningar för vidare studier. Det finns också en engelsk-svensk och svensk-engelsk ordlista med ord och uttryck för branschen i boken.

Om författarna
Författarna Lars Petersson är skolledare vid Polhemskolan i Lund och Åke Pettersson är journalist på Sveriges Radio .

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