85:T7e4,

Att lyssna har många positiva effekter för organisationer. Lyssnandet ökar tilliten, engagemanget och arbetstillfredsställelsen. Trots den positiva påverkan och att organisationer har fler kommunikationskanaler än någonsin ägnas för lite tid åt att lyssna på kunder, medarbetare och andra viktiga intressenter.

Hur kan det vara så? Det enkla svaret är att det är svårt, men det är möjligt att bli bättre på det, både som organisation och som medarbetare. Organisationer behöver hantera lyssnandet som en strategisk fråga för att kunna utnyttja denna stora potential. Samtidigt som chefer och medarbetare behöver uppmärksammas på vikten av lyssnande och träna på det.

I boken får du svar på:

Varför är lyssnande viktigt?
Vilka hinder kan finnas för lyssnande?
Hur kan både medarbetare och organisationer bli bättre på att lyssna?
Hur kan organisationer utveckla förmågan att lyssna strategiskt?
Hur bygger man ett system för att förbättra organisationens strategiska lyssnande?

Boken vänder sig till organisationer som vill stärka relationen mellan medarbetare och chefer och till externa intressenter. Den är också lämplig som kurslitteratur inom företagsekonomi, personalvetenskap, sociologi, psykologi och medie- och kommunikationsvetenskap.

Sagt om boken
”Författarna beskriver enkelt och koncist hur viktigt lyssnandet är för en organisations förändrings- och utvecklingsförmåga och ger exempel på hur, när, var och ur vems perspektiv konsten att lyssna blir ett verktyg för förtroende, sammanhållning och framåtskridande.” Helhetsbetyg 5 av 5. Uno Nilsson, BTJ-häftet nr 15, 2023.

Om författarna
Anette Svingstedt är universitetslektor vid Institutionen för service management och tjänstevetenskap vid Lunds universitet.

Mats Heide är professor vid Institutionen för strategisk kommunikation vid Lunds universitet.

86:T627,Listening is so simple, yet so difficult. Many times, listening is taken for granted. One could therefore say that listening is the forgotten part of communication. Although organizations have more digital and analog communication channels than ever, too little time is spent listening to customers, employees, and other influential groups. It is a shame that listening is not given more attention, as it is linked to many positive values. Examples include better conversations, increased trust and confidence, more outstanding commitment and job satisfaction, lower absenteeism due to illness, higher productivity and quality of work, increased sales, better relationships with customers and employees, and many other positive effects. To the extent that listening takes place, organizations rarely take a holistic approach to it. Strategic listening means a given objective for listening, thoughts about who should listen, when it should happen, and so on. An organization’s listening must become a strategic issue to exploit the great potential of increased listening.

This book provides answers to the following:

Why is listening important?

What are the barriers to listening?

How can both individuals and organizations become better at listening?

How can organizations develop strategic listening skills?

How does one build a system to improve an organization’s strategic listening?87:T5ea,Att lyssna har många positiva effekter för organisationer. Lyssnandet ökar tilliten, engagemanget och arbetstillfredsställelsen. Trots den positiva påverkan och att organisationer har fler kommunikationskanaler än någonsin ägnas för lite tid åt att lyssna på kunder, medarbetare och andra viktiga intressenter. Hur kan det vara så? Det enkla svaret är att det är svårt, men det är möjligt att bli bättre på det, både som organisation och som medarbetare. Organisationer behöver hantera lyssnandet som en strategisk fråga för att kunna utnyttja denna stora potential. Samtidigt som chefer och medarbetare behöver uppmärksammas på vikten av lyssnande och träna på det. I boken får du svar på: Varför är lyssnande viktigt? Vilka hinder kan finnas för lyssnande? Hur kan både medarbetare och organisationer bli bättre på att lyssna? Hur kan organisationer utveckla förmågan att lyssna strategiskt? Hur bygger man ett system för att förbättra organisationens strategiska lyssnande? Boken vänder sig till organisationer som vill stärka relationen mellan medarbetare och chefer och till externa intressenter. Den är också lämplig som kurslitteratur inom företagsekonomi, personalvetenskap, sociologi, psykologi och medie- och kommunikationsvetenskap. Anette Svingstedt är universitetslektor vid Institutionen för service management och tjänstevetenskap vid Lunds universitet. 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