82:T554,Boken är ett verklighetsnära läromedel. Varje kapitel börjar med ett inspirerande möte med en ung person som arbetar inom handel och service.

Läs mer
Kapitlen avslutas med repetitionsfrågor och övningsfält och fördjupningsuppgifter. De många fältuppgifterna ger eleverna möjlighet att skapa kontakter i branschen. I slutet av varje kapitel finns också projektuppgifter under namnet "Säljpärmen - en dokumentation av vår policy". Här ges eleven möjlighet att sätta sig in i försäljnings- och servicefrågor i en detaljahandelskedja.
Boken behandlar bland annat:
- Service
- Säljsamtalet
- Försäljning på olika mötesplatser
- Vad som händer efter köpet
- Prissättning
- Kassaarbete och betalningar
- Butikens arbetsmiljö
- Att förebygga brott

Om författarna
Författare är Jan-Olof Andersson, Gunilla Eek, Mats Erasmie, Maritta Leijonmalm och Anders Pihlsgård.
Gunilla och Maritta är handelslärare och har båda lång erfarenhet som näringsidkare i handelsbranschen. Mats har arbetat som säljare, marknadschef och är nu VD på Sällma, ett av Sveriges ledande konsult- och utvecklingsföretag. Anders och Jan-Olof är konsulter och lärare i ekonomiska ämnen, samt medförfattare i bl a det populära läromedlet M2000 - Marknadsföring i en ny tid.

83:T56c,Boken är pedagogiskt upplagd och lättsamt skriven. Uppgifterna är både varierade och verklighetsnära.

Läs mer
Boken är indelad i tre block för att ge en tydlig struktur av kursinnehållet:
1. Kunden - en medveten konsument
2. Produkter och regler - kunskap som säljer
3. Branscher och företag - handelns aktörer
Efter varje block finns projektuppgifter. Eleverna kan arbeta med projektet under hela kursen och APU:n.
Ett gediget avsnitt med uppgifter om handelns historia finns i lärarhandledningen.
Boken H2000 Bransch- och produktkunskap tar upp:
- Att planera inköp
- Produkter, hälsa och miljö
- Produktens tre delar
- Vilken kunskap om produkterna som behövs i handeln
- Olika typer av märkning
- Varumärkets betydelse
- Konsumenträtt
- Handelns aktörer
Boken nominerades till Svenska Designpriset i kategorin Läromedel 2008.

Om författarna
Författare är: Marianne Feldt, Anders Pihlsgård, Gunilla Eek och Jan-Olof Andersson.
Jan-Olof och Anders är gymnasielärare och konsulter. Båda har medverkat i ett flertal läromedel, bl a M2000 - Marknadsföring i en ny tid. Gunilla och Marianne är båda handelslärare och konsulter. Gunilla har även varit verksam som marknadschef och egenföretagare medan Marianne bl a har lång erfarenhet som inköpschef.

84:T4fb,Dagens konsumenter fattar snabba köpbeslut. Därför måste den enskilda butiken marknadsföra sig på ett bra sätt och skapa en säljande butiksmiljö. Det gäller att Kommunicera säljande!

Läs mer
Boken är sprängfylld med praktiska råd och tips på hur en butik kan marknadsföra sig. Den innehåller också olika typer av övningsuppgifter och fältuppgifterna kan knytas samman med APU:n. Det ingår även ett större projekt.
Boken behandlar bland annat:
- Butiksprofilering
- Marknadskännedom
- Marknadsundersökningar
- Marknads- och säljplanering
- Säljmiljön
- Kommunicera olika budskap
- Val av medier
- Intern marknadsföring
I lärarhandledningen ingår pedagogiska tips, lösningar, PowerPoint-presentationer och provuppgifter med lösningar.
Faktaboken finns inläst hos Inläsningstjänst.

Om författarna
Författare är Conny Gustafsson, Gunilla Eek, Anders Pihlsgård och Susanne Walldenheid. Conny har varit verksam i reklambranschen i många år. Gunilla är handelslärare med lång erfarenhet som egenföretagare i fackhandeln. Anders är konsult och gymnasielärare i ekonomiska ämnen. Susanne är butikskonsult inom områdena exponering, textning och reklam.

85:T44c,Läromedlet ger eleven en bred introduktion i butikens marknadsföring. Boken fungerar som en handbok och beskriver på ett pedagogiskt sätt vad som krävs för att framgångsrikt marknadsföra en butik. De öppna och intressanta personporträtten ger läsaren en spännande introduktion till branschen.

Läs mer
Boken innehåller intressanta övningar och i bokens projekt får eleverna möjlighet att arbeta praktiskt och kreativt med en konkret butiksidé.
Texterna tar upp följande moment:
- Affärsidé
- Grunderna i marknadsföring
- Sinnesmarknadsföring
- Marknadsföring av butiker
- Kampanjplanering
- Exponering
- Texta med dator och för hand
- Lagstiftning

Om författarna
Författare är Anders Pihlsgård, Gunilla Eek och Jan-Olof Andersson. Jan-Olof och Anders är gymnasielärare och konsulter. Båda har medverkat i ett flertal läromedel, bl a M2000 - Marknadsföringen i en ny tid. Gunilla är handelslärare och konsult och har tidigare varit verksam som marknadschef och egenföretagare inom fackhandeln.

86:T44c,Läromedlet ger eleven en bred introduktion i butikens marknadsföring. Boken fungerar som en handbok och beskriver på ett pedagogiskt sätt vad som krävs för att framgångsrikt marknadsföra en butik. De öppna och intressanta personporträtten ger läsaren en spännande introduktion till branschen.

Läs mer
Boken innehåller intressanta övningar och i bokens projekt får eleverna möjlighet att arbeta praktiskt och kreativt med en konkret butiksidé.
Texterna tar upp följande moment:
- Affärsidé
- Grunderna i marknadsföring
- Sinnesmarknadsföring
- Marknadsföring av butiker
- Kampanjplanering
- Exponering
- Texta med dator och för hand
- Lagstiftning

Om författarna
Författare är Anders Pihlsgård, Gunilla Eek och Jan-Olof Andersson. Jan-Olof och Anders är gymnasielärare och konsulter. Båda har medverkat i ett flertal läromedel, bl a M2000 - Marknadsföringen i en ny tid. Gunilla är handelslärare och konsult och har tidigare varit verksam som marknadschef och egenföretagare inom fackhandeln.

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