84:T486,

Lasse Siggelin, lärare och trubadur från Jönköping, debuterar som poet. Lasse har gjort sig känd i stora kretsar inom Sveriges kristenhet som en visdiktare lite utöver det vanliga. Med sina tänkvärda och underfundiga texter tolkar han sin kristna tro och sätter ord på den, ord som ofta når rakt in i hjärtat på lyssnaren.

Nu har han plockat bort musiken och melodierna och det visar sig att hans texter fungerar precis lika bra att läsa som rena dikter. Han gör det något ovanliga draget att ge ut två olika diktböcker samtidigt, med titlarna Mitt innersta rum respektive Vänta in min själ. I båda böckerna har han samlat 47 utvalda dikter, som handlar om allt som har med själva livet att göra: glädje och sorg, tro och tvivel, oro och drömmar… men mitt i allt bryter ändå hans positiva livssyn igenom och i botten finns en röd tråd av hopp och framtidstro. Alltsammans kryddat med en hel del humor.

Böckernas framsidor och några av dikterna är illustrerade av Cathrin Hesselstrand. Hennes illustrationer gör att dikterna växer ytterligare.

85:T4da,

Marknadsföring är ett läromedel för kursen med samma namn.

Marknadsföring, fakta- och övningsbok innehåller sju teman:
Alla marknadsför sig
Allt börjar med marknadsplanen
Att samla in information
Nulägesanalys
Mål och affärsidé
Marknadsstrategier
Fyra P:n – marknadsförarens verktygslåda

Läromedlet handlar om strategier, omvärldsanalyser, teorier och trender. Utifrån marknadsplanen som central guide genom läromedlet lär sig eleverna hur en marknadsförare av idag tänker. De får följa företaget Rågugnen och se hur det marknadsför och synliggör sig på en marknad med höga krav. Marknadsföring är en kombinerad fakta- och övningsbok som behandlar marknadsföringens historia, lagar och andra bestämmelser, etik och hållbar utveckling, marknadskommunikation och olika analysmetoder. Här diskuteras även sociala medier och e-handel samt marknadsföring ur ett internationellt perspektiv.

Marknadsföring i korthet:
• kombinerad fakta- och övningsbok
• strukturerat läromedel med marknadsplanen som kärna
• ett läromedel fullt med inslag av aktuellt marknadstänk

86:T486,

Böckernas framsidor och några av dikterna är illustrerade av Cathrin Hesselstrand. Hennes illustrationer gör att dikterna växer ytterligare.

87:Tdf3,

Marknadsföring 1–2 är ett läromedel som ger dig både en stabil grund och en aktuell inblick i dagens moderna marknadsföring. Här får du förståelse för ämnets klassiska teorier samtidigt som du lär dig hur digitala verktyg och nya tekniker har förändrat marknadsförarens roll.

Läromedlet följer ämnet marknadsföring för nivå 1–2 enligt Gy25 och presenterar innehållet på ett pedagogiskt och elevnära sätt. Genomgående exempel visar hur företag agerar strategiskt på en marknad i ständig förändring.

Här finns:
- En tydlig röd tråd med marknadsplanen som vägledning
- Aktuellt innehåll om sociala medier, internet och e-handel
- Klassiska teorier kopplade till dagens marknadsföringsvillkor
- Pedagogiska exempel med det fiktiva företaget Rågugnen
- Genomgångar av lagar, etik och hållbar utveckling

Du får även inblick i marknadsföringens historia, marknadskommunikation och hur det är att verka på en internationell marknad. Innehållet ger goda möjligheter att arbeta både analytiskt och praktiskt med marknadsföringsfrågor i undervisningen.

88:Tf35,

Marknadsföring 1– 2 är ett aktuellt och pedagogiskt läromedel som ger dig som lärare stöd i undervisningen enligt Gy25. Denna övningsbok är anpassad för marknadsföring nivå 1 och 2 och hjälper eleverna att omsätta teori i praktiskt arbete med marknadsföring.

Övningsboken följer strukturen i faktaboken och utgår från marknadsplanen som en röd tråd genom hela innehållet. Här får eleverna arbeta med uppgifter som tränar analys, resonemang och tillämpning av centrala begrepp inom marknadsföring. Genom elevnära exempel och tydliga övningar får eleverna fördjupa sin förståelse för hur företag agerar strategiskt på en marknad i ständig förändring.

I uppgifterna möter eleverna både klassiska marknadsföringsteorier och moderna perspektiv med fokus på digitala verktyg, sociala medier, AI och e–handel. Det fiktiva företaget Rågugnen används genomgående för att skapa sammanhang och igenkänning. Övningsboken ger också möjlighet att arbeta med frågor om lagar, etik och hållbar utveckling samt frågor om marknadskommunikation och internationella marknader.

Här finns:
- Uppgifter som följer marknadsplanen steg för steg
- Koppling mellan klassiska teorier och dagens marknadsföringsvillkor
- Aktuella övningar om digital marknadsföring och sociala medier
- Pedagogiska exempel med företaget Rågugnen
- Underlag för både analytiskt och praktiskt arbete

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