85:T46b,Now in its seventh edition, this landmark text continues to define the field of media and mass communication research, offering a uniquely detailed, broad, and balanced guide. It maintains the narrative into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition:* Examples are now integrated within each chapter around politics and the public sphere, as popular culture and politics become more regularly intertwined. * An increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication. * Further discussion of what we want and expect of media and society in all chapters. * New and revised material, including a new chapter "A Canon of Media Effects", bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence. A vitally important for all students of Media and Mass Communication in the 21st century.86:T52b,'Making Media' uncovers what it means and what it takes to make media, focusing on the lived experience of media professionals within the global media, including rich case studies of the main media industries and professions: television, journalism, social media entertainment, advertising and public relations, digital games, and music. This carefully edited volume features 35 authoritative essays by 53 researchers from 14 countries across 6 continents, all of whom are at the cutting edge of media production studies.

The book is particularly designed for use in coursework on media production, media work, media management, and media industries.

Specific topics highlighted:
the history of media industries and production studies; production studies as a field and a research method; changing business models, economics, and management; global concentration and convergence of media industries and professions; the rise and role of startups and entrepreneurship; freelancing in the digital age; the role of creativity and innovation; the emotional quality of media work; diversity and inequality in the media industries.

Open Uva Course
The University of Amsterdam has a open course around the book. The course offers a review of the key readings and debates in media production studies.87:T8c2,

"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“

Professor Sonia Livingstone

Department of Media and Communications, London School of Economics and Political Science

Order your e-inspection copy on VitalSource. Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research, offering a uniquely comprehensive and balanced guide. It maintains the narrative of earlier editions into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.

New to this edition:

An increased focus on conceptualizing ‘mass’ media and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.
Further discussion of the ethics of media and mass communication in all chapters.
Inclusion of a diverse and global range of voices, histories and examples from across the field.
More detailed attention to the way media industries work and what it is like to make all kinds of media, including but not limited to: journalism, advertising, film, television, and digital games.
New and revised material, including a new chapter “A Canon of Media Effects”, bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.

A vitally important resource for all students of Media and Mass Communication in the 21st century.

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This book explores the ways media industries function, how media professionals manage their careers, how media industries engage with creativity and innovation, and how to make sense of this in ways to empower aspiring professionals (as well as those who want to research media management and production).While students who want to enter a media industry may understand the impact the industry has on audiences and politics (as these are the dominant areas of mass communications research and courses offered), these students generally are not empowered to understand how and why the industry works as it does, nor how contemporary worldwide societal shifts and trends such as globalization, digitalization, convergence, and individualization affect the everyday managerial and creative practices in the industry. Mark Deuze addresses and answers these issues and needs. (SAGE Publications)

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