83:T79b,"Evaluation: A Systematic Approach, now in its seventh edition, has assumed the role of a true classic in its domain."
-- LIBRARY & INFORMATION SCIENCE RESEARCH

Since Peter H. Rossi, Mark W. Lipsey, and Howard E. Freeman first published Evaluation: A Systematic Approach, more than 100,000 readers have considered it the premier text on how to design, implement, and appraise social programs through evaluation. In this completely revised Seventh Edition, the authors include the latest techniques and approaches to evaluation as well as guidelines to tailor evaluations to fit programs and social contexts.

This bestselling text covers the full range of evaluation topics, including:

- Framing evaluation questions

- Uncovering program theory

- Studying implementation

- Designing impact assessments

- Assessing program costs and benefits

- Understanding the politics of evaluating

With decades of hands-on experience conducting evaluations, the authors provide scores of examples to help students understand how evaluators deal with various critical issues. They include a glossary of key terms and concepts, making this the most comprehensive and authoritative evaluation text available.

Thoroughly revised, the Seventh Edition now includes:

- Substantially more attention to outcome measurement

- Lengthy discussions of program theory, including a section about detecting program effects and interpreting their practical significance

- An augmented and updated discussion of major evaluation designs

- A detailed exposition of meta-analysis as an approach to the synthesis of evaluation studies

- Alternative approaches to evaluation

- Examples of successful evaluations

- Discussions of the political and social contexts of evaluation.84:T9c6,From the first edition . . .

"There are a number of outstanding features to this book. First, introducing the key concepts in an easy-to-understand fashion. Second, using specific examples as concrete illustrations of the methods being utilized. Another positive feature is the in-depth appendix, which provides many additional sources of information on the subject of program evaluation. . . . This comprehensive resource presents a realistic look at the potential and the pitfalls of program evaluation. The authors' examination of the issues from various angles produces a document that can be a useful guide to program evaluation."

--The Journal of Applied Rehabilitation Counseling

"Extremely interesting and well written. . . . Key terms are clearly introduced and the reader is given an excellent introduction to the role program evaluation might play in programs at different stages of development. A wide variety of interesting examples drawn from disparate fields of practice are used to illustrate key points. An appendix is provided to guide the reader toward the literature on program evaluation, professional associations, and organizations engaged in evaluation research."

--Canadian Public Administration

"The book has all the potential of becoming to program evaluation what Strunk and White's (1976) Elements of Style became for writing. Read frequently and faithfully, it could help evaluators do a better job."

--James W. Trent in Adult Residential Care Journal

Have you been looking for an overview of evaluation that will provide you with the big picture rather than so many details that you lose sight of what evaluation research is? Through the use of specific examples to illustrate evaluation research goals and methods, this book provides readers with an overview of the science and politics of evaluation research with comprehensive topics but selective details.

New to this edition is coverage of meta-analysis, selection models, and instrumental variables. In addition, the authors have expanded the coverage of analysis of data, evaluation when the units of analysis are entire organizations of political jurisdictions, and comparisons between evaluation research and other related fields. The rich mix of examples has been expanded to include more illustrations from environmental evaluation, and the most recent studies on welfare reform, managed mental health care, and law enforcement.85:T9c6,From the first edition . . .

"There are a number of outstanding features to this book. First, introducing the key concepts in an easy-to-understand fashion. Second, using specific examples as concrete illustrations of the methods being utilized. Another positive feature is the in-depth appendix, which provides many additional sources of information on the subject of program evaluation. . . . This comprehensive resource presents a realistic look at the potential and the pitfalls of program evaluation. The authors' examination of the issues from various angles produces a document that can be a useful guide to program evaluation."

--The Journal of Applied Rehabilitation Counseling

"Extremely interesting and well written. . . . Key terms are clearly introduced and the reader is given an excellent introduction to the role program evaluation might play in programs at different stages of development. A wide variety of interesting examples drawn from disparate fields of practice are used to illustrate key points. An appendix is provided to guide the reader toward the literature on program evaluation, professional associations, and organizations engaged in evaluation research."

--Canadian Public Administration

"The book has all the potential of becoming to program evaluation what Strunk and White's (1976) Elements of Style became for writing. Read frequently and faithfully, it could help evaluators do a better job."

--James W. Trent in Adult Residential Care Journal

Have you been looking for an overview of evaluation that will provide you with the big picture rather than so many details that you lose sight of what evaluation research is? Through the use of specific examples to illustrate evaluation research goals and methods, this book provides readers with an overview of the science and politics of evaluation research with comprehensive topics but selective details.

New to this edition is coverage of meta-analysis, selection models, and instrumental variables. In addition, the authors have expanded the coverage of analysis of data, evaluation when the units of analysis are entire organizations of political jurisdictions, and comparisons between evaluation research and other related fields. The rich mix of examples has been expanded to include more illustrations from environmental evaluation, and the most recent studies on welfare reform, managed mental health care, and law enforcement.86:T6f0,The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources. Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models used to pool data among respondents. The book also discusses the theory and practical use of MCMC methods. Written by the leading experts in the field, this unique book:* Presents a unified treatment of Bayesian methods in marketing, with common notation and algorithms for estimating the models.* Provides a self-contained introduction to Bayesian methods.* Includes case studies drawn from the authors' recent research to illustrate how Bayesian methods can be extended to apply to many important marketing problems.* Is accompanied by an R package, bayesm, which implements all of the models and methods in the book and includes many datasets. In addition the book's website hosts datasets and R code for the case studies.Bayesian Statistics and Marketing provides a platform for researchers in marketing to analyse their data with state-of-the-art methods and develop new models of consumer behaviour. It provides a unified reference for cutting-edge marketing researchers, as well as an invaluable guide to this growing area for both graduate students and professors, alike.87:T73f,The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources.

Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models used to pool data among respondents. The book also discusses the theory and practical use of MCMC methods.

Written by the leading experts in the field, this unique book:

Presents a unified treatment of Bayesian methods in marketing, with common notation and algorithms for estimating the models.
Provides a self-contained introduction to Bayesian methods.
Includes case studies drawn from the authors’ recent research to illustrate how Bayesian methods can be extended to apply to many important marketing problems.
Is accompanied by an R package, bayesm, which implements all of the models and methods in the book and includes many datasets. In addition the book’s website hosts datasets and R code for the case studies.

Bayesian Statistics and Marketing provides a platform for researchers in marketing to analyse their data with state-of-the-art methods and develop new models of consumer behaviour. It provides a unified reference for cutting-edge marketing researchers, as well as an invaluable guide to this growing area for both graduate students and professors, alike.3c:["$","$L7e",null,{"state":{"mutations":[],"queries":[{"dehydratedAt":1794183405046,"state":{"data":{"pages":[{"requestId":"e3f09dcc-c0c4-4238-94f7-4585eb05ae90","total":{"value":7,"relation":"eq"},"rows":[{"entityType":"book","isbn":"9781506386607","id":497296,"score":2,"position":0,"book":{"id":497296,"isbn":"9781506386607","created":"2021-06-17T17:07:50.000Z","title":"Evaluation : a systematic approach","description":"

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