85:Tb37,Over the first decade of the 21^st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of todays sports management students, and equip future managers with the tools they need to succeed.

Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.

New for this edition

Each original chapter has been extensively updated to present new developments in theory, contain current case studies and incorporate the latest sources.
Seven entirely new chapters vastly expand the books scope and address a multitude of contemporary issues, such as the economics of competition, sports branding, social networking and the online fan experience, sports media and PR, agents and intermediaries, and the internationalisation of sport.
Includes new material on governance and ethics.

Key Features

   All chapters are written by leading international academics and practitioners in their field, contributing a considerable breadth of expertise, coverage and enthusiasm for the subject.

   A wealth of case studies and stimulating examples drawn from a wide range of sports around the world encourage students to apply the theory to familiar real life scenarios.

   Learning outcomes, questions, exercises and suggestions for further study are included throughout the text to help students structure their progress.

   Tailored to meet the needs of sport management students outside the US.

John Beech is a Senior Research Fellow at Coventry University, where he is the Head of Sport and Tourism at the Centre for Sustainable Regeneration

Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Director of the Centre for the International Business of Sport, at Coventry University.

Follow the Editors on Twitter: @JohnBeech @Prof_Chadwick86:T66e,The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.87:T6df,

Preface

Part One The distinctive nature of sport marketing

1. Introduction: the marketing of sport

2. Sport Marketing in for-profit and not-for-profit sport organisations

3. Alternative paradigms and sport marketing

Part Two Meeting the needs and wants of the sport market

4. Understanding the sport marketing environment

5. Sport and consumer buying behaviour

6. Sport organisation buying behaviour

7. Segmentation, targeting and positioning in sport

8. Sport market research and marketing information systems

9. Managing sport products and services

10. Developing and extending sports brands

Part Three Communicating with the sport market

11. The sport integrated marketing communications mix

12. Direct, database and online marketing in sport

13. Sponsorship, endorsements and naming rights

14. Sports public relations

Part Four Getting sport products and services to the market

15. Pricing sports and sports pricing strategies

16. Distribution channels and sports logistics

17. Sports goods retailing

Part Five Moving sport marketing forwards

18. Strategic sport marketing

19. Achieving competitive advantage and leading strategic change in sport organisations

20. International sport marketing and globalisation

21. Organisation, implementation, management and control of marketing in sport

22. Managing service quality and innovation in sport

Part Six Assessing the future for sport marketing

23. The future of sport marketing

24. The marketing of sport: a practitioner perspective

88:Tb47,'We are desperate for a text in this area.'

Dr Kamel Mellahi, Lecturer in Strategic Management, Loughborough University Business School, Loughborough University, UK

'In the process of a professionalistion of sports businesses in general and sport management in particular, I strongly recommend this book. It offers a perfect guide to students as well as experienced professionals for the 21st Century.'

Jos Verschueren, Programme Director Sports Management, VLEKHO Business School, Brussels, Belgium

'A comprehensive and useful text that will be recommended reading to all those studying the management of sport at undergraduate and postgraduate levels.'

Dr Peter Williams, School of Leisure, Hospitality and Food Management, University of Salford, UK

'Unlike many other textbooks, Beech & Chadwick's book is not lacking in management theory. It is useful for academics teaching the subject as well as for practitioners in a sport business.'

Paul De Knop, Full Professor in sport management and sport sociology at the Universities of Brussels, Belgium and Tilburg, The Netherlands.

The scale and importance of the lucrative sport industry demands quality business professionals. This ground-breaking new book equips the manager and future manager of sport organisations with the tools they need. The Business of Sport Management is ideal for students of sports management on programmes of leisure studies, sports studies and business studies. Written and contributed to by leading academics and practitioners in the UK, Europe and Australia it is also of great interest to practitioners working in sport businesses.

Blending both theory and practice The Business of Sport Management looks at the distinctive context of sport organisations. It examines the sport management theories and practice within functional areas such as finance, human resource management and marketing. Finally it considers important contemporary issues such as risk management, the media, sponsorship and merchandising. Set in an international environment the authors have choosen stimulating examples from a wide variety of sports.

Key Features

The first business focussed textbook to meet the needs of the sport management student outside the US.
Many original case studies and examples of a wide variety of sports encourage students to apply the theory to real world scenarios.
Learning outcomes, questions, exercises and ideas for further research help students structure their progress.

About the Editors

John Beech is the head of Leisure, Sport and Tourism Management at Coventry Business School, Coventry University.

Simon Chadwick lectures at Leeds University Business School, the U...3e:["$","$L80",null,{"state":{"mutations":[],"queries":[{"dehydratedAt":1793315309460,"state":{"data":{"pages":[{"requestId":"d57cd61d-d58e-4426-a6c7-bf9fe184c824","total":{"value":6,"relation":"eq"},"rows":[{"entityType":"book","isbn":"9780273721338","id":132313,"score":2,"position":0,"book":{"id":132313,"isbn":"9780273721338","created":"2015-12-22T23:00:00.000Z","title":"The business of sport management","description":"$85","htmlDescription":null,"pages":632,"language":"eng","depth":31,"height":184,"width":241,"weight":1065,"edition":"2","publishDate":"2013","authorNames":"John G. 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