82:T543,

Praktisk marknadsföring 1 Fakta och uppgifter är en kombinerad fakta- och uppgiftsbok, framförallt utvecklad för kursen med samma namn på gymnasiets Försäljnings- och serviceprogram. Läromedlet består av tolv kapitel och en större projektuppgift ("Marknadsföra en butik eller webbutik"). Varje kapitel inleds med en intresseväckande ingress som leder in eleven i kapitlet. Därefter följer att antal frågor för eleven att fundera över innan hen tar sig an kapitlet. Läromedlet innehåller en mängd intressanta och relevanta exempel, och centrala begrepp är markerade och förklaras i marginalen. Uppgifterna är många och varierande, och sorterade efter betygsnivå och bedömd svårighetsgrad.

Praktisk marknadsföring 1 Fakta och uppgifter består av följande kapitel:

Affärsidé, grunden till butikens marknadsföring
Marknadsför din butik
Kampanjer och kampanjplanering
Extern kommunikation, driva trafik
Exponeringens grunder
Exponering i butiken
Praktiskt exponeringsarbete och säljstöd
Marknadsföring och exponering på nätet
Beräkna ekonomin
Handelns prissättning
Utvärdera marknadsföringen
Lagar och etiska regler vid försäljning och marknadsföring

83:T67c,

I den andra upplagan av Praktisk marknadsföring 2 har vi uppdaterat exempel och tabeller och ändrat uppgifter som blivit daterade. I H2000-serien förenas teori med praktik. Serien omfattar läromedel för yrkesutbildningar inom handels- och administrationsyrkena. Böckerna i serien är särskilt framtagna för att passa på gymnasieskolans Handels- och administrationsprogram men de lämpar sig även för olika typer av bransch- och vuxenutbildningar. I samtliga av seriens böcker varvas faktatexter med exempel, övningar och projekt. Till respektive faktabok finns en lärarhandledning.

Varje dag kommer vi som konsumenter i kontakt med en stor mängd produkter och produkterbjudanden. För den som vill sälja någonting gäller det att hitta sätt att avvika från mängden, att sticka ut.

H2000 Praktisk marknadsföring 2 – kommunicera säljande är fylld med fakta och praktiska råd om hur, var och när butikens marknadsföring bör genomföras för att ge bästa resultat.

Nyckelord är butiksprofilering, affärsidé, planering, intern och extern kommunikation, sälj- och marknadsplanering, omvärldsanalys och marknadsundersökning samt etiska frågeställningar och lagstiftning kopplad till handel.

Om författarna
Författare till boken är Gunilla Eek, Anders Pihlsgård och Susanne Walldenheid. Anders är konsult och lärare i ekonomiska ämnen samt medförfattare till ett stort antal läromedel. Gunilla är gymnasielärare i handel och har lång erfarenhet som egenföretagare i fackhandeln. Susanne är butikskonsult med eget företag inom butikskommunikation och gymnasielärare i handel.

84:T4fb,Dagens konsumenter fattar snabba köpbeslut. Därför måste den enskilda butiken marknadsföra sig på ett bra sätt och skapa en säljande butiksmiljö. Det gäller att Kommunicera säljande!

Läs mer
Boken är sprängfylld med praktiska råd och tips på hur en butik kan marknadsföra sig. Den innehåller också olika typer av övningsuppgifter och fältuppgifterna kan knytas samman med APU:n. Det ingår även ett större projekt.
Boken behandlar bland annat:
- Butiksprofilering
- Marknadskännedom
- Marknadsundersökningar
- Marknads- och säljplanering
- Säljmiljön
- Kommunicera olika budskap
- Val av medier
- Intern marknadsföring
I lärarhandledningen ingår pedagogiska tips, lösningar, PowerPoint-presentationer och provuppgifter med lösningar.
Faktaboken finns inläst hos Inläsningstjänst.

Om författarna
Författare är Conny Gustafsson, Gunilla Eek, Anders Pihlsgård och Susanne Walldenheid. Conny har varit verksam i reklambranschen i många år. Gunilla är handelslärare med lång erfarenhet som egenföretagare i fackhandeln. Anders är konsult och gymnasielärare i ekonomiska ämnen. Susanne är butikskonsult inom områdena exponering, textning och reklam.

85:T4fb,Dagens konsumenter fattar snabba köpbeslut. Därför måste den enskilda butiken marknadsföra sig på ett bra sätt och skapa en säljande butiksmiljö. Det gäller att Kommunicera säljande!

Läs mer
Boken är sprängfylld med praktiska råd och tips på hur en butik kan marknadsföra sig. Den innehåller också olika typer av övningsuppgifter och fältuppgifterna kan knytas samman med APU:n. Det ingår även ett större projekt.
Boken behandlar bland annat:
- Butiksprofilering
- Marknadskännedom
- Marknadsundersökningar
- Marknads- och säljplanering
- Säljmiljön
- Kommunicera olika budskap
- Val av medier
- Intern marknadsföring
I lärarhandledningen ingår pedagogiska tips, lösningar, PowerPoint-presentationer och provuppgifter med lösningar.
Faktaboken finns inläst hos Inläsningstjänst.

Om författarna
Författare är Conny Gustafsson, Gunilla Eek, Anders Pihlsgård och Susanne Walldenheid. Conny har varit verksam i reklambranschen i många år. Gunilla är handelslärare med lång erfarenhet som egenföretagare i fackhandeln. Anders är konsult och gymnasielärare i ekonomiska ämnen. Susanne är butikskonsult inom områdena exponering, textning och reklam.

86:T4fb,Dagens konsumenter fattar snabba köpbeslut. Därför måste den enskilda butiken marknadsföra sig på ett bra sätt och skapa en säljande butiksmiljö. Det gäller att Kommunicera säljande!

Läs mer
Boken är sprängfylld med praktiska råd och tips på hur en butik kan marknadsföra sig. Den innehåller också olika typer av övningsuppgifter och fältuppgifterna kan knytas samman med APU:n. Det ingår även ett större projekt.
Boken behandlar bland annat:
- Butiksprofilering
- Marknadskännedom
- Marknadsundersökningar
- Marknads- och säljplanering
- Säljmiljön
- Kommunicera olika budskap
- Val av medier
- Intern marknadsföring
I lärarhandledningen ingår pedagogiska tips, lösningar, PowerPoint-presentationer och provuppgifter med lösningar.
Faktaboken finns inläst hos Inläsningstjänst.

Om författarna
Författare är Conny Gustafsson, Gunilla Eek, Anders Pihlsgård och Susanne Walldenheid. Conny har varit verksam i reklambranschen i många år. Gunilla är handelslärare med lång erfarenhet som egenföretagare i fackhandeln. Anders är konsult och gymnasielärare i ekonomiska ämnen. Susanne är butikskonsult inom områdena exponering, textning och reklam.

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Marknadsföring i butik är ett praktiskt och kreativt arbetsområde. Boken ger en bred introduktion i arbetet med butikens marknadsföring. Genom tydliga faktatexter och bilder varvat med många exempel och intervjuer levandegör boken ämnesområdet för läsaren. Boken tar bland annat upp: - Butikskommunikation - Affärsidén i butikens marknadsföring - Vad menas med konkurrensmedel? - Sinnesmarknadsföring – vad är det? - Vad gör en butikskommunikatör? - Vad är säljstödsmaterial? - Hur gör man en säljande exponering? - Hur planerar, kalkylerar och utvärderar man en kampanj? - Vilka lagar och regler gäller vid marknadsföring i butik? I slutet av varje kapitel finns både enklare och mer fördjupande övningar samt APL och lärlingsuppgifter att lösa i samråd med handledare. Vill man arbeta i projektform finns även ett större sammanfattande projekt i slutet av boken. Projektet omfattar hela kursen.

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