82:T6ac,

Att känna till hur vi påverkar och påverkas, hur vi tolkar och förmedlar budskap och hur vi väljer rätt medier för vårt budskap, är några av kunskapsmålen för Journalistik, reklam och information.

Utmärkande drag
Exempel från verkligheten
Kritiskt förhållningssätt
Betonar samspelet mellan text och bild

Journalistik, reklam och information fungerar som en brygga mellan teori och praktik. Boken inleds med ett teoretiskt avsnitt om kommunikation. Därefter behandlas vad som är typiskt för journalistiska texter, informationstexter och reklamtexter. Ett kapitel om lag och rätt avslutar boken.

Exempel från verkligheten
Genomgående betonas helhetsperspektivet det vill säga samspelet mellan text och bild. Vidare löper ett kritiskt förhållningssätt till medier som en röd tråd genom boken. Boken är rik på exempel från verkligheten som visar på texter och kampanjer från både privat och offentlig sektor.

Praktiska uppgifter
Ett stort antal praktiska uppgifter ger möjlighet att utveckla förmågan till kreativt skapande och kritiskt tänkande.

Om författarna
Författargruppen består av Bo Bergström, art director, Suzanne Rosendahl, skribent och lärare i kommunikation vid Stockholms universitet och IHM, Lars Petersson, skolledare på Polhemskolan i Lund och Åke Pettersson, journalist vid Sveriges Radio.

Den här är en gedigen bok som lämpar sig väl för undervisning ... Den är anpassad till kursen Journalistik, reklam och information 1 och 2 enligt GY11. Bokens innehåll kopplas till konkreta exempel och till diskussions- och arbetsuppgifter. /Marie Leijon, Bibliotekstjänst 13101005

83:T498,Att skriva är ett hantverk och ett sätt att utveckla tankar. Det är roligt att kunna uttrycka sina känslor med ord, att berätta om upplevelser och att påverka genom att skriva. Det är härligt att ha ordet i sin hand. Det är också ett krav – i skolan, i alla typer av jobb och privat – att kunna formulera sig skriftligt.

Läs mer
Text tar sitt avstamp i språkets form och funktion och leder sedan över till skrivprocessen och det praktiska arbetet med hur man kan disponera och formulera olika slags texter. Framförallt beskriver och förklarar boken hur man bygger upp journalistiska texter, informationstexter och reklamtexter. Den tar också upp vad man ska tänka på när man skriver texter för webben.
Den här fjärde upplagan är kraftigt omarbetad och har fått helt nya bilder, nu i färg.
Boken kan användas i ämnet Mediekommunikation, kursen Textkommunikation enligt GY 2011.

Om författarna
Författargruppen består av Suzanne Rosendahl, skribent och lärare vid Stockholms Universitet och IHM, Åke Pettersson, journalist vid Sveriges Radio och Lars Petersson, skolledare vid Polhemskolan i Lund.

84:T427,

Detta är en praktisk handbok om samtalets unika möjlighet att förändra, skapa samförstånd och växtkraft hos såväl individer som organisationer. Boken vänder sig till chefer med personalansvar men kan även läsas av medarbetare och andra som vill utvecklas i konsten att samtala.

Läs mer
Detta är en praktisk handbok om samtalets unika möjlighet att förändra, skapa samförstånd och växtkraft hos såväl individer som organisationer. Boken vänder sig till chefer med personalansvar men kan även läsas av medarbetare och andra som vill utvecklas i konsten att samtala.

Första delen av boken tar upp vad som kännetecknar ett lyckat samtal. Den andra beskriver utvecklingssamtalet - det planerade, strukturerade arbetssamtalet mellan chef och medarbetare.

Marika Ronthy-Östberg är psykolog, psykoterapeut samt konsult. Suzanne Rosendahl är språkkonsult.

85:T498,Att skriva är ett hantverk och ett sätt att utveckla tankar. Det är roligt att kunna uttrycka sina känslor med ord, att berätta om upplevelser och att påverka genom att skriva. Det är härligt att ha ordet i sin hand. Det är också ett krav – i skolan, i alla typer av jobb och privat – att kunna formulera sig skriftligt.

Läs mer
Text tar sitt avstamp i språkets form och funktion och leder sedan över till skrivprocessen och det praktiska arbetet med hur man kan disponera och formulera olika slags texter. Framförallt beskriver och förklarar boken hur man bygger upp journalistiska texter, informationstexter och reklamtexter. Den tar också upp vad man ska tänka på när man skriver texter för webben.
Den här fjärde upplagan är kraftigt omarbetad och har fått helt nya bilder, nu i färg.
Boken kan användas i ämnet Mediekommunikation, kursen Textkommunikation enligt GY 2011.

Om författarna
Författargruppen består av Suzanne Rosendahl, skribent och lärare vid Stockholms Universitet och IHM, Åke Pettersson, journalist vid Sveriges Radio och Lars Petersson, skolledare vid Polhemskolan i Lund.

86:T498,Att skriva är ett hantverk och ett sätt att utveckla tankar. Det är roligt att kunna uttrycka sina känslor med ord, att berätta om upplevelser och att påverka genom att skriva. Det är härligt att ha ordet i sin hand. Det är också ett krav – i skolan, i alla typer av jobb och privat – att kunna formulera sig skriftligt.

Läs mer
Text tar sitt avstamp i språkets form och funktion och leder sedan över till skrivprocessen och det praktiska arbetet med hur man kan disponera och formulera olika slags texter. Framförallt beskriver och förklarar boken hur man bygger upp journalistiska texter, informationstexter och reklamtexter. Den tar också upp vad man ska tänka på när man skriver texter för webben.
Den här fjärde upplagan är kraftigt omarbetad och har fått helt nya bilder, nu i färg.
Boken kan användas i ämnet Mediekommunikation, kursen Textkommunikation enligt GY 2011.

Om författarna
Författargruppen består av Suzanne Rosendahl, skribent och lärare vid Stockholms Universitet och IHM, Åke Pettersson, journalist vid Sveriges Radio och Lars Petersson, skolledare vid Polhemskolan i Lund.

87:T4ba,Att känna till hur vi påverkar och påverkas, hur vi tolkar och förmedlar budskap och hur vi väljer rätt medier för vårt budskap, är några av kunskapsmålen för detta läromedel.

Läs mer
Information och reklam fungerar som en brygga mellan teori och praktik. De mer teoretiska resonemangen kopplas till många konkreta exempel från verkligheten. Boken visar på informations- och reklamkampanjer inom både privat och offentlig sektor, företagsinformation, reklam- och marknadsplaner och utvecklingen i det nya Europa.
Många praktiska uppgifter ger möjlighet att utveckla förmågan till kreativt skapande och de mindre Tänk efter-uppgifterna tränar reflexion och ifrågasättande.
Information och reklam är anpassad till gymnasiekursen Mediekommunikation. Den uppdateras regelbundet med hänsyn till utvecklingen inom området. Kolla att ni har senaste upplagan på er skola.

Om författarna
Författargruppen består av Bo Bergström, art director, Suzanne Rosendahl, skribent och lärare i kommunikation vid Stockholms universitet och IHM, Lars Petersson, skolledare på Polhemskolan i Lund och Åke Pettersson, journalist vid Sveriges Radio.

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