83:T594,

The culture of the contemporary society becomes more and more individualized and experience-based, with an abundance of many similar brands, products and services. This development is the start of a new marketing era. Functional attributes and product benefits are no longer enough in order to attract and commit the customers. Firms must affect through smelling, hearing, seeing, tasting or touching. This pioneering book shows how the five human senses -- smell, sound, sight, taste or touch -- are the starting point for a firm's strategic marketing. It concerns how firms are able to treat the customers in a more intimate and personal way than before, through emotional, rational and sensual elements. The book covers the ongoing shift from mass-marketing and relationship-marketing to sensory marketing. It shows the importance for marketers, practitioners and researchers as well as students to reach the five human senses at a deeper level than traditional mass-marketing and relationship-marketing theories do. This innovative book offers a theoretical as well as a practical understanding of sensory marketing.It gives the arguments, shows best practice and real life examples, as well as outlining new concepts and models. The authors have received the prestigious Swedish award 'The Marketing Book of the Year 2008' from The Swedish Marketing Federation.

84:T455,This is an authoritative guide to entrepreneurship, and the policy that engenders and supports enterprising businesses. This is the revamped third edition covering a wider range of entrepreneurship-related issuesIt is written by an established and well-respected author team. This is a core text for modules on business and management degrees, as well as MBAs: The market is large.Key issues are given in-depth coverage, with a careful explanation of terminology and research. Unlike many books on enterprise, the text anchors itself on the policy that drives entrepreneurship. A new, user friendly design and a larger format allows for defined and developed pedagogy.A completely new Companion Website encourages students to engage with the issues outside of the classroom. This comprehensive guide to the key facts, ideas, and theories about enterprise and entrepreneurship considers their relation to small business and discusses measures taken to promote them. The authors outline the importance of the small business sector and consider the cultural, political and economic influences on business growth.85:T5bc,Research into how teaching affects the quality of student learning at university is a rapidly changing field. University teachers are increasingly required to develop their own strategies for effective teaching, often with limited guidance from their institutions. Teaching for Understanding at University not only outlines a wide range of recent developments in the area, but shows how approaches can be brought together to help university teachers think more imaginatively about ways of encouraging students' learning.

Written in a way designed to be interesting and accessible to university teachers across disciplines, the volume concentrates on how students reach a personal understanding of the subject they are studying. Covering academic understanding, approaches to teaching, assessment methods and evaluation of teaching, the book provides a comprehensive introduction to the latest ideas on teaching and learning. Avoiding unnecessary jargon and 'business speak', this is the ideal book for the newly qualified lecturer, as well as the more experienced academic who is keen to consider their teaching methods from a fresh perspective.

Noel Entwistle is Professor Emeritus of Education at the University of Edinburgh. He was previously the editor of the British Journal of Educational Psychology and Higher Education, and has an international reputation for his work in the field of student learning in higher education.
86:T432,Since its first appearance in 1993, Eastern Europe since 1945 has become an essential text for university students and others keen to understand the complex developments in the region over the last sixty years. This fourth edition has been fully revised, updated and expanded in order to incorporate new material and the events that have taken place since the publication of the previous edition.

Covering all the countries which comprise Eastern Europe, Geoffrey and Nigel Swain provide a clear account of:
• the origins of the socialist experiment
• the 1956 crisis of de-Stalinisation
• how society and economy operated between 1956 and 1989, the years of 'actually existing socialism'.
Drawing on what is now a perspective of twenty years, the authors identify trends in the transition from socialism to capitalism and explore the important role played by the prospect of EU membership in shaping the politics of what was once Eastern European capitalism. The new edition also features helpful suggestions for reading to aid further study.
87:T432,Since its first appearance in 1993, Eastern Europe since 1945 has become an essential text for university students and others keen to understand the complex developments in the region over the last sixty years. This fourth edition has been fully revised, updated and expanded in order to incorporate new material and the events that have taken place since the publication of the previous edition.

Covering all the countries which comprise Eastern Europe, Geoffrey and Nigel Swain provide a clear account of:
• the origins of the socialist experiment
• the 1956 crisis of de-Stalinisation
• how society and economy operated between 1956 and 1989, the years of 'actually existing socialism'.
Drawing on what is now a perspective of twenty years, the authors identify trends in the transition from socialism to capitalism and explore the important role played by the prospect of EU membership in shaping the politics of what was once Eastern European capitalism. The new edition also features helpful suggestions for reading to aid further study.
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