83:T5c0,Designing the user interface is a key part in the development of any computer system. The designer needs to ensure that the system has adequate usability - it must do what is required and be easy to use. This book shows you how to design the user interface in a systematic and practical way. It bridges the gap between traditional programming perspectives, which often see the user interface as an afterthought, and human-computer interaction approaches, which are more user-centric but give little guidance on screen design and system development.

Features

Uses the Virtual Window Method to define the right screens and transform them into a full user interface. Illustrates the method with several complex applications.
Shows how user interface design relates to systems development and object-oriented approaches.
Unique structure of the text makes it ideal for undergraduate students, IT conversion course students and professional courses.

Accompanying website with supplementary material for both tutors and students at www.booksites.net/lauesen.

Soren Lauesen has over 20 years of industrial experience and 20 years of research experience. He is currently full professor at the IT University of Copenhagen. He is the author of Software Requirements: Styles and Techniques also published by Addison-Wesley.84:T7d5,This international market-leading book, aimed at both students and practising managers, provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations decisions that managers face in controlling their resources and delivering services to their customers.

Combining a unique practical approach with a detailed theoretical underpinning, the authors provide tools, frameworks and techniques for operational analysis and improvement and set operations management within the wider business context, bringing a valuable 'real world' perspective to this growing area.

Each chapter includes definitions of key terms, real-world examples and case studies with exercises, questions to test both understanding and application together with recommended further reading and suggested web sites to deepen your knowledge.

New features for this 4th edition include:

         A new 17 chapter structure

         A practical focus on how to deal with the key issues and challenges facing service operations managers

         A new chapter on the customer experience

         A new chapter on driving continuous improvement

         A new chapter on learning from other operations

         A new chapter on world-class service

         Six new end of chapter case exercises

         A new full-colour design

Service Operations Management is an invaluable guide to students and managers confronting operational issues in service management, whether from a general management perspective or focused in specific sectors, such as tourism and leisure or business services. This book is ideal for undergraduates, postgraduates or executives wishing to gain a deeper understanding of managing service operations and improving service delivery.85:Td0d,

"This excellent work is mandatory reading for all with academic or practical interests in the world of sales - which is just about the whole marketing and management community. This influential book is an excellent contribution to the literature."
"Professor Nigel F. Piercy, Professor of Marketing and Director of the Sales and Account Management Strategy Research Unit, Warwick Business School, University of Warwick"

Looking for the definitive text on selling and sales management? Now in its 7th edition, David Jobber and Geoff Lancaster's "Selling and Sales Management," a long-standing classic, has been revised and updated to take into account recent developments in the theory and practice of selling. It places emphasis on international aspects of selling and sales management.

New to this edition

Integration of recent cutting-edge research into chapters throughout the book.
Repositioning of chapters and a clear mapping through each of the five parts, including a brief summary of each part.
A fuller discussion on the role of selling as part of an integrated marketing communications programme.
A complete re-write and update of Chapter 12 on Internet and IT Applications.
Substantially updated coverage of key account management.
A more detailed explanation of market-based pricing principles.
A more thorough discussion of the principles of negotiation.
A fuller discussion of the role of the sales force as gatherers of market intelligence.
Additional exercises to assist both students and tutors.

Ideal for students on sales management, marketing and business studies courses as well as field salespeople and sales managers, the book is also essential reading for students taking the CIM Certificate in Selling, the Advanced Certificate in Sales Management, and those taking professional studies examinations for CAM, the Institute of Sales and Marketing Management and LCCI.

"Professors Jobber and Lancaster have done it again! In this text, they provide a thorough and sophisticated treatment of sales and sales management. Informed by the most up-to-date research, the authors tackle the critical issues facing modern sales professionals. Their style of writing is straightforward and accessible. This book is essential reading for those whose job it is to sell and to manage those who sell, as well as for those who aspire to a career in the sales profession."
"John W. Cadogan, Professor of Marketing, Business School, Loughborough University"

David Jobber is Professor of Marketing at Bradford University and serves on the editorial board of numerous marketing and sales management journals. He also served as Special Advisor to the Research Assessment Exercise panel that rated research output from business and management schools throughout the UK.

Geoff Lancaster is Professor of Marketing at Liverpool John Moores University and Chairman of Durham Associates Group Ltd, Castle Eden, County Durham. He was formerly Senior Examiner to the Chartered Institute of Marketing and Chief Examiner to the Institute of Sales and Marketing Management.

To access the Instructor's Manual, PowerPoint slides and additional learning resources visit http: www.pearsoned.co.uk/jobber.

86:T565,From "The One Minute Manager" to "Raving Fans," Ken Blanchard's books have helped millions of people unleash their power and the potential of everyone around them. The Ken Blanchard Companies has helped thousands of organizations become more people-oriented, customer-centered, and performance-driven. Now, in "Leading at a Higher Level," "Updated Edition," Blanchard and his colleagues bring together everything they've learned about world-class leadership. You'll discover how to create targets and visions based on the "triple bottom line," and make sure people know who you are, where you're going, and the values that will guide your journey. From start to finish, this book extends Blanchard's breakthrough work on delivering legendary customer service, creating "raving fans," and building "Partnerships for Performance" that empower everyone who works for and with you. Updated throughout, this new edition contains two powerful, important new chapters: one on coaching to create higher-level leaders, and another on creating a higher-level culture throughout your organization. It also offers the definitive, most up-to-date techniques for leading yourself, individuals, teams, and entire organizations. Most importantly, it will help you dig deep within, discover the personal "leadership point of view" all great leaders possess-and apply it throughout your entire life.87:T8c2,31 Days Before Your CCNA Exam: A Day-By-Day Review Guide for the CCNA 200-301 Certification Exam is the friendliest, most practical way to understand the CCNA Routing & Switching certification process, commit to taking your CCNA 200-301 exam, and finish your preparation using a variety of primary and supplemental study resources. Thoroughly updated for the current exam, this portable guide offers a complete day-by-day plan for what and how to study. From the basics of switch configuration and IP addressing through modern cloud, virtualization, SDN, SDA, and network automation concepts, you'll find it here. Each day breaks down an exam topic into a short, easy-to-review summary, with Daily Study Resource quick-references pointing to deeper treatments elsewhere. Sign up for your exam now, and use this day-by-day guide and checklist to organize, prepare, review, and succeed! How this book helps you fit exam prep into your busy schedule: Visual downloadable calendar summarizes each day’s study topic, to help you get through everything Checklist offers expert advice on preparation activities leading up to your exam Descriptions of exam organization and sign-up processes help make sure nothing falls between the cracks Proven strategies help you prepare mentally, organizationally, and physically Conversational tone makes studying more enjoyable Primary Resources: CCNA 200-301 Official Cert Guide Library ISBN: 978-1-58714-714-2 Introduction to Networks v7 Companion Guide ISBN: 978-0-13-663366-2 Introduction to Networks v7 Labs and Study Guide ISBN: 978-0-13-663445-4 Switching, Routing, and Wireless Essentials v7 Companion Guide ISBN: 978-0-13-672935-8 Switching, Routing, and Wireless Essentials v7 Labs and Study Guide ISBN: 978-0-13-663438-6 Enterprise Networking, Security, and Automation v7 Companion Guide ISBN: 978-0-13-663432-4 Enterprise Networking, Secur ity, and Automation v7 Labs and Study Guide ISBN: 978-0-13-663469-0 Supplemental Resources: CCNA 200-301 Portable Command Guide, 5th Edition ISBN: 978-0-13-593782-2 CCNA 200-301 Complete Video Course and Practice Test ISBN: 978-0-13-658275-588:T87b,Prepare for Microsoft Exam AZ-203-and help demonstrate your real-world mastery of Microsoft Azure solutions development. Designed for working Azure developers, this Exam Ref focuses on the critical thinking and decision-making acumen needed for success at the Microsoft Certified Solutions Associate level.

Focus on the expertise measured by these objectives:

* Develop Azure Infrastructure as a Service compute solutions

* Develop Azure Platform as a Service compute solutions

* Develop for Azure storage

* Implement Azure security

* Monitor, troubleshoot, and optimize solutions

* Connect to and consume Azure and third-party services

This Microsoft Exam Ref:

* Organizes its coverage by exam objectives

* Features strategic, what-if scenarios to challenge you

* Assumes you want to show your ability to design and build diverse Microsoft Azure cloud solutions, and successfully participate in all phases of their development.

About the Exam

Exam AZ-203 focuses on knowledge needed to implement solutions using VMs and containers; implement batch jobs; create Azure App Service apps; implement Azure functions; develop solutions with storage tables, Cosmos DB, relational databases, or blobs; implement authentication, access control, and secure data solutions; support app and service scalability; integrate caching and content delivery; instrument solutions; develop App Service Logic Apps; integrate Azure Search; establish API gateways; and develop event- and message-based solutions.

About Microsoft Certification

Passing this exam fulfills your requirements for the Microsoft Certified: Azure Developer Associate credential, demonstrating your readiness to design, build, test, and maintain Microsoft Azure cloud solutions, and partner with other cloud professionals and clients to implement them. This exam is also a prerequisite for the Microsoft Certified: Azure DevOps Engineer Expert credential.

See full details at: microsoft.com/learn 89:T716,Prepare for Microsoft Exam MD-100: Windows 10-and help demonstrate your real-world mastery of skills and knowledge required to deploy, configure, secure, manage, and monitor Windows devices and client applications. Designed for Windows administrators, Exam Ref MD-100: Windows 10 focuses on the critical thinking and decision-making acumen needed for success at the Microsoft Certified Associate level.

Focus on the expertise measured by these objectives:

Deploy Windows
Manage devices and data
Configure connectivity
Maintain Windows

This Microsoft Exam Ref MD-100: Windows 10:

Organizes its coverage by exam objectives
Features strategic, what-if scenarios to challenge you
Assumes you have some experience administering Windows 10 and non-Windows devices and technologies

About the Exam

Exam MD-100: Windows 10 focuses on knowledge needed to deploy Windows; perform post-installation configuration; manage local users, local groups, and devices; configure data access and protection; configure devices with local policies; manage Windows security; configure networking; configure remote connectivity; configure system and data recovery; manage updates; and monitor and manage Windows.

About Microsoft Certification

Passing this exam and Exam MD-101: Managing Modern Desktops fulfills your requirements for the Microsoft 365 Certified: Modern Desktop Administrator Associate certification credential, demonstrating your ability to install Windows 10 operating systems and deploy and manage modern desktops and devices in an enterprise environment.

See full details at: microsoft.com/learn8a:T85b,For freshman/sophomore, 2-semester or 2–3 quarter courses in Finite Math & Applied Calculus or Mathematics for Business.

A strong foundation and logical progression through finite math and calculus

The unique organization of Mathematics with Applications in the Management, Natural, and Social Sciences gives students four chapters of college algebra, rather than the usual two, before moving into finite math and calculus. From there, the authors build upon familiar foundations and then move to new concepts; students are shown concrete examples before learning general rules and formulas.

With an ongoing focus on real-world problem solving, almost every section in the 12th Edition includes relevant, contemporary applications and fine-tuned pedagogical devices. A prior course in basic algebra is assumed.

Also available with MyLab Math

By combining trusted authors’ content with digital tools and a flexible platform, MyLab™ personalizes the learning experience and improves results for each student.

Note: You are purchasing a standalone product; MyLab Math does not come packaged with this content. Students, if interested in purchasing this title with MyLab Math, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab Math, search for:

013486266X / 9780134862668 Mathematics with Applications and MyLab Math with Pearson eText -- Title-Specific Access Card Package, 12/e

Package consists of:

0134767624 / 9780134767628 Mathematics with Applications In the Management, Natural, and Social Sciences, 12/e
0134856554 / 9780134856551 MyLab Math with Pearson eText -- Standalone Access Card -- for Mathematics with Applications, 12/e8b:Te40,

Real strategies, tactics & solutions for succeeding in emerging markets now
Attract non-consumers and upscale current customers
Reflect local culture, tradition, and preferences across your business
Make your products easier to find, buy, and use
Strengthen your brand and deliver on your brand promises
Engage and serve all your stakeholders
Build a sustainable, profitable business

How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. Best of all, there are now proven best practices for succeeding in these markets. They’ve been developed the hard way: through the experiences of pioneers who’ve learned from mistakes and listened to their customers.

This book’s brand stories reflects these winning strategies. You’ll learn from high-profile leaders like Gillette, Levi’s, Starbucks, Alibaba, GlaxoSmith-Kline, and WeChat–and
from great companies you’ll discover for the first time. Linking theory to practice, the
authors offer expert guidance on attracting non-users, adapting products, aligning with local culture, optimizing channels, building brands, upscaling, strengthening relationships,
and much more.

You’ve never had an opportunity this enormous. Nobody has. Get it right–with
the right advice, right from the trenches. Emerging markets offer the biggest growth
opportunity in the history of capitalism. This practical guide offers a comprehensive, strategic marketing perspective tailored to these new markets. Leading experts demonstrate how companies can succeed both today and tomorrow, no matter what happens in the global economy.

 Breakout Strategies for Emerging Markets integrates insights drawn from the authors’ extensive primary research worldwide, their pioneering academic research and case development, practical consulting and management experience, and their conversations with industry leaders on several continents.

You will learn about the experiences and actions of both local and global enterprises in industries ranging from consumer goods to entertainment, apparel to finance. The authors share new insights for attracting non-users by developing products, aligning with
local traditions, upscaling, selecting channels, financing, brand messaging, using e-commerce, building relationships, and more.

Discover how to…

Convert non-users: Optimize acceptability, affordability, accessibility, and awareness
Create “functional Fusion”: Adapt products to blend western and local elements
Design “cultural fusion”: Embed local tradition, history, language, and taste
Democratize the offer: Make products more affordable, financially and psychologically
Upscale the offer: Upgrade choices and experiences across the income spectrum
Manage reach: Get your channels and supply chains right
Reinvent reach: Leverage revolutionary channels and payment methods
Build brand identity: Align your brand essence with your customer’s experience
Engage stakeholders: Serve the needs of every entity you touch

8c:T95a,

For Principles of Management courses.

The practical tools of management presented through in-depth practice

Fundamentals of Management is the most engaging and up-to-date introduction to management resource on the market today. Covering the essential concepts of management, it provides a solid foundation for understanding the key issues and offers a strong, practical focus, including the latest research on what works for managers and what doesn’t.

The 10th Edition has been updated with the latest coverage on hot topics such as sustainability, holacracy, the sharing economy, gamification, data analytics/big data, BYOD (bring your own device), and wearable technology. Engaging and fun videos and exercises motivate readers and give them the practice they need to become successful managers.

Also available with MyLab Management

MyLab™ Management isan online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Fundamentals of Management, 10th Edition is also available via Revel™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.

NOTE: You are purchasing a standalone product; MyLab Management does not come packaged with this content. If you would like to purchase both the physical text and MyLab Management search for:

0134303172 / 9780134303178 Fundamentals of Management: Essential Concepts and Applications Plus MyLab Management with Pearson eText -- Access Card Package

Package consists of:

0134237471 / 9780134237473 Fundamentals of Management: Essential Concepts and Applications
0134240693 / 9780134240695 MyLab Management with Pearson eText -- Access Card -- for Fundamentals of Management: Essential Concepts and Applications

8d:Tcb1,

Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly…discover common ground… and, together, decide to act.

In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what’s in it for the audience.

Weissman’s techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it’s your turn!

•   What you must do to tell your story

  Focus before Flow: identifying your real goals and message

•   The power of the WIIFY: What’s In It For You

  Staying focused on what your audience really wants

•   Capture your audience in 90 seconds… and never let go!

  Opening Gambits and compelling linkages

•   Master the art of online Web conferencing

  Connecting with your invisible audience

•   From brainstorming through delivery

  Crafting the Power Presentation, one step at a time

Named by FORTUNE Magazine as a "Must-Read"

 

"Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!"

Tim Koogle,Founding CEO, Yahoo!

 

“A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago.”

Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation

 

“Jerry is The Man when it comes to making great pitches. If your pitch doesn’t get a whole lot better after reading this book, something is wrong with you.”

Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start

 

“Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It’s loaded with easy actions and real examples that really work. I’ve used them. I know.”

Scott Cook, Founder, Intuit

 

8e:Tabb,

Design your networks to successfully manage their growing complexity

Network professionals have often been told that today’s modern control planes would simplify their networks. The opposite has happened: Technologies like SDN and NFV, although immensely valuable, are exacerbating complexity instead of solving it. Navigating Network Complexity is the first comprehensive guide to managing this complexity in both deployment and day-to-day operations.

Russ White and Jeff Tantsura introduce modern complexity theory from the standpoint of the working network engineer, helping you apply it to the practical problems you face every day. Avoiding complex mathematical models, they show how to characterize network complexity, so you can understand it and control it.

The authors examine specific techniques and technologies associated with network control planes, including SDNs, fast reroute, segment routing, service chaining, and cloud computing. They reveal how each of these affects network design and complexity and help you anticipate causes of failure in highly complex systems.

Next, they turn to modern control planes, examining the fundamental operating principles of SDNs, such as OpenFlow and I2RS, network and other service function virtualization, content distribution networks, Layer 2 fabrics, and service chaining solutions. You’ll learn how each of these might both resolve and increase complexity in network design and operations and what you can do about it.

Coverage includes:

Defining complexity, understanding its components, and measuring it
Mastering a straightforward “state, speed, and surface” model for analyzing complexity
Controlling complexity in design, deployment, operations, protocols, and programmable networks
Understanding how complex network systems begin to fail and how to prevent failure
Recognizing complexity tradeoffs in service virtualization and service chaining
Managing new challenges of complexity in virtualized and cloud environments
Learning why constructs such as hierarchical design, aggregation, and protocol layering work and when they work best
Choosing the right models to contain complexity as your network changes

From start to finish, Navigating Network Complexity helps you assess the true impact of new network technologies, so they can capture more value with fewer problems.

8f:T434,For courses in computer programming.

Evaluating the Fundamentals of Computer Programming Languages

Concepts of Computer Programming Languages introduces students to the fundamental concepts of computer programming languages and provides them with the tools necessary to evaluate contemporary and future languages. An in-depth discussion of programming language structures, such as syntax and lexical and syntactic analysis, also prepares readers to study compiler design.

The Eleventh Edition maintains an up-to-date discussion on the topic with the removal of outdated languages such as Ada and Fortran. The addition of relevant new topics and examples such as reflection and exception handling in Python and Ruby add to the currency of the text. Through a critical analysis of design issues of various program languages, Concepts of Computer Programming Languages teaches programmers the essential differences between computing with specific languages.90:Ta2b,Tips for Teaching with CALL: Practical Approaches to Computer-Assisted Language Learning, by Carol A. Chapelle and Joan Jamieson, introduces English language teachers to computer-assisted language learning, or CALL. This practical reference book links specific techniques for using CALL with contemporary CALL research. The book and companion CD-ROM clearly demonstrate why and how to use CALL to teach vocabulary, grammar, reading, writing, listening, speaking, communication skills, and content-based language.

Features of the Book:

Color screenshots of authentic CALL software, along with descriptions, level information, and notes, illustrate more than 100 real examples
Concrete tips at the beginning of each chapter help teachers get students working productively with electronic texts
What the research says and What the teacher can do sections link pedagogical research with classroom techniques
Specific topics covered in different chapters include Vocabulary, Grammar, Reading, Writing, Listening, Speaking, Communication Skills, and Content-Based Language
Focus questions at the end of each chapter guide teachers in selecting appropriate CALL activities for their students' needs

Features of the CD-ROM:

Interactive video clips show application of tips from each chapter
Demonstration tips show students using authentic CALL software
Simulation tips guide teachers through using authentic CALL programs

TheTips for Teaching series covers topics of practical classroom-centered interest for English language teachers. Written in clearly comprehensible terms, each book offers soundly conceived practical approaches to classroom instruction that are firnly grounded in current pedagogical research.

System Requirements:

Windows 2000/XP/Vista or Mac OSX (10.3 or higher)
Microsoft Internet Explorer 6.x, SafariTM 1.x, Firefox 1.x, Mozilla 1.x, NetscapeTM 7.x or later
256 MB RAM minimum (512+ MB recommended)
500 MB available hard drive space
Monitor resolution of 1024 x 768 or higher
Sound card and speakers
CD-ROM drive (10x or faster)
Adobe Flash 8 plug-in or higher (Note: If your computer does not have this plug-in, and Internet connection is required for installation)

91:T6fb,In this 4th edition of his successful Cultural Theory and Popular Culture: An Introduction, John Storey has extensively revised the text throughout. As
before, the book presents a clear and critical survey of competing theories
of and various approaches to popular culture.

Retaining the accessible approach of previous editions, and using
relevant and appropriate examples from the texts and practices of popular
culture, this new edition remains a key introduction to the area.

New to this edition

Extensively revised, rewritten and updated
Improved and expanded content throughout including:
New chapter on psychoanalysis
New section on post-Marxism and the global postmodern
Closer explicit links to the new edition companion reader Cultural Theory and Popular Culture: a reader
More illustrative diagrams and images
Fully revised, improved and updated companion website providing practice and extension promote further understanding of the study of cultural theory and popular culture

The new edition remains essential reading for undergraduate and postgraduate
students of cultural studies, media studies, communication studies, the
sociology of culture, popular culture and other related subjects.

John Storey is Professor of Cultural Studies and Director of the Centre for Research in media and Cultural Studies at the University of Sunderland. He has published widely in cultural studies, including six books. The most recent book is called Inventing Popular Culture (Blackwell, 2003). His work has been translated into Chinese, German, Japanese, Korean, Polish, Spanish, Swedish, and Ukrainian. He is a Visiting Professor at the universities of Henan and Wuhan.3c:["$","$L7e",null,{"state":{"mutations":[],"queries":[{"dehydratedAt":1794145209594,"state":{"data":{"pages":[{"requestId":"f37f5376-b425-4e91-b210-a6525e162864","total":{"value":3756,"relation":"eq"},"rows":[{"entityType":"book","isbn":"9780321189554","id":504919,"score":2,"position":1080,"book":{"id":504919,"isbn":"9780321189554","created":"2021-06-23T08:05:01.000Z","title":"Operating systems","description":"

\n \n

Operating Systems provides an understanding of contemporary operating system concepts by integrating the principles behind the design of all operating systems with how they are put into practice in the real world. Throughout, Gary Nutt provides a complete discussion of operating concepts and supplements this with real code examples, algorithms, and discussions about implementation issues. The book also includes many lab exercises that provide students with the opportunity to practice with Linux, UNIX, and Windows.

\n \n

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\n \n

For undergraduate and graduate International Business courses.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

An effective balance between authoritative theory and meaningful practice.

International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.

\n \n

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Written by a respected author in the professional market, Risk Management and Financial Institutions, 2/e is the only text that explains risk management theory in a “this is how you do it” manner, encouraging practical application in today’s world.

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