83:T567,

This text/reference addresses the unprecedented changes occurring in manufacturing that are being brought about by quality management philosophy -- lower inventory, reduced lead-time, preventive maintenance, and increased emphasis on customer satisfaction. Combining theory and practice, it presents alternative systems (models) for managing materials (inventory) -- their use, transformation, distribution, and sale -- and their flow to, within, and from the organization. KEY TOPICS: Covers forecasting and marketing analysis; independent demand systems (deterministic models/probabilistic models); discrete demand systems (deterministic models/materials requirements planning - MRP); inventory system changes and limitations; single order quantities; in-process inventory, just-in-time, and theory of constraints; distribution inventory systems; inventory valuation and measurement; simulation; and aggregate inventory control. Content progresses from simple systems to more complex models; numerous examples of solved problems and short case studies explore a variety of situations and organizational settings; and appendices provide additional extensions and supporting logic on particular topics. MARKET: For practitioners and advanced students involved in operations, inventory control, production control, and physical supply in manufacturing.

84:T47f,Psychology on the Web: A Student Guide is directed at those who want to be able to access psychology Internet resources quickly and efficiently without needing to become IT experts. The emphasis throughout is on the location of high quality psychology related Internet resources likely to be useful for learning, teaching and research, from among the billions of publicly accessible Web pages. Whilst the author has drawn on a large volume of technical literature, it is written on the basis of practical experience acquired over many years of using Internet resources in the context of teaching undergraduate and postgraduate courses in the social sciences covering a wide range of topic specialisms, and in informing academic staff. In addition to extensive coverage of topics relating to the efficient location of files and Web sites, Part III provides a substantial and annotated list of high quality resources likely to be of use to students of psychology.

The work is structured so that it will be found useful by both beginners and intermediate level users, and be of continuing use over the course of higher education studies.85:T494,To a significant degree, the first edition of this book defined the new field of industrial ecology, the restructuring of technological activity to incorporate environmental concerns. Important topics from that book are updated here, among them

life-cycle assessment
product design for the environment
the incorporation of environmental considerations into product development
integrating industrial ecology into corporations
budgets and cycles

In addition, the new edition includes entire chapters on topics that are becoming or have become newly important to the field:

the biological model applied to industrial systems
the status of resources
the transition from products to services
systems analysis
Earth systems engineering and management

While still serving as a practical guide to product designers and corporate managers, the new edition also provides guidance for the broader task of mapping a societal evolution to a more sustainable world, thus justifying industrial ecology's label as "the science and technology of sustainability."86:T846,

Mechanics of Flight is an ideal introduction to the principles of flight. The eleventh edition has been completely reset and the text updated to conform to current teaching practices and technical knowledge. Written in a clear jargon-free style, the book contains simple numerical examples which are suitable for students up to HND level and for first year degree students.

The book commences with a summary of the relevant aspects of mechanics, and goes on to cover topics such as air and airflow, aerofoils, thrust, level flight, gliding, landing, performance, manoeuvres and stability and control. Important aspects of these topics are illustrated by a description of a trial flight in a light aircraft. The book also deals with flight at transonic and supersonic speeds, and finally orbital flight and spacecraft.

Key Features

A straightforward practical approach to the subject based on the application of the basic principles of mechanics.
Descriptions are aided by the use of a large number of illustrations and photographs.
Numerical questions with answers make it suitable as a course teaching resource.
Non-numerical questions and answers are included to allow readers to assess their own understanding.

Mechanics of Flight is an excellent text for student pilots, students of aeronautical and aerospace engineering, aircraft engineering apprentices and anyone who is interested in aircraft.

A recommended follow-up book is Aircraft Flight (also published by Pearson Prentice Hall) by Richard Barnard and David Philpott. The authors have also provided the recent and current revisions of Mechanics of Flight.

R. H. Barnard PhD, CEng, FRAeS; formerly Principal Lecturer in Mechanical and Aerospace Engineering at the University of Hertfordshire.

D. R. Philpott PhD, CEng, MRAeS; formerly Principal Aerodynamic Specialist at Raytheon Corporate Jets and Reader in Aerospace Engineering at the University of Hertfordshire.87:T4de,A fully updated new edition of Urban Social Geography that takes account of recent developments in the field, but retains those elements of the book that serve as the basic elements of undergraduate courses. Additional chapters on gender, sexuality and disability enhance the appeal of the book, whilst the existing chapters are all revised to take account of new work on issues such as identity, consumption and social polarization. In recent years traditional spatial mapping approaches in geography have been subject to extensive critique. It has been argued that they perpetuate the idea of an objective neutral gaze upon cities which conceals a wide range of assumptions about urban life. This new edition will take account of this recent critical work whilst at the same time presenting some of the well-established approaches, so that the student can be well-informed about all the issues. The result is a topical book that is clear and accessible for students. It has an open, questioning, non-dogmatic approach that attempts to engage students of all political persuasions. Paul Knox is Professor of Urban Affairs and Planning at Virginia Tech; Steven Pinch is a Senior Lecturer in the Department of Geography, University of Southampton.88:Tf07,

Assuming no prior knowledge of biology and building upon previous editions, Biological Psychology third edition uses everyday experiences to explain complex concepts in an interesting and highly accessible way. This is complemented by a range of inventive pedagogical features and extensive full-colour illustrations to stimulate interest and help students to develop and test their understanding.

Online resources accompanying the text can be found at www.pearsoned.co.uk/toates

These include video clips, interactions, animations, self-test questions and research updates to help students consolidate their understanding and prepare for assessment.

"Professor of Biological Psychology Frederick Toates from The Open University has done the field an enormous service in the Third Edition of Biological Psychology. Students worldwide will enjoy this text as it sets a new benchmark for a life science approach to brain and behaviour. The inclusion of evolutionary (both ultimate function and phylogeny), neurobiological and developmental perspectives on brain and behaviour make this textbook a first choice for the next generation of undergraduates studying biology and psychology." Dr William M Brown, BA (Hons) MSc PhD, Lecturer, School of Psychology, University of East London

"Toates third edition is both readable and palatable. It arouses interest by focusing on the thought-provoking questions that arise within a study of biological psychology. The author's conversational style is helpful as he talks the reader through the more straightforward and also the more conceptually demanding sections. Although accessible, the text provides a thorough account of key areas. It answers questions and stimulates interest. This up-to-date third edition retains the excellent pedagogical features of the previous edition. This is an enormously useful textbook. The author understands the problems, questions and fascinations of biological psychology students. Toates is an excellent teacher and a real authority in this area. This textbook captures his knowledge and understanding, and his infectious love of the subject." Dr Graham Mitchell, The University of Northampton

"If the processes of the mind and brain have baffled you, this book is the key to unlocking its mysteries. Toates introduces the main topics of neuroscience in a beautifully simple yet highly informative manner. Each topic is covered in a massively integrative way. This renders the text suitable for both students and lay readers, for both medics and psychologists, for both undergraduates and postgraduates. Chapters are hugely informative and achieve the perfect combination of presenting scientific findings and research with the author's personal experience and good humour. This text is engaging at all times, and I strongly recommend it in the study of biological psychology. No stone is left unturned in the quest for understanding the brain." Dr Anna Scarnà, Senior Lecturer, Department of Psychology, Oxford Brookes University

"Toates Biological Psychology offers its readers a lucid and well-balanced exploration of this conceptually challenging field. Over the last decade I have found the various editions of this textbook invaluable as a teaching aid for my students. It is no mean feat to have improved on the second edition but Toates seems somehow to have managed it. I especially enjoyed the additional material on evolutionary psychology and, in particular, how this might help to explain both when things work out (e.g. the complexities of the human visual system) and when things go wrong (e.g. why depression might be kept in the population)." Dr Lance Workman, Head of Research, Bath Spa University

89:T968,Albaum & Duerr, International Marketing and Export Management 7e draft blurb

International Marketing and Export Management 7e offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter.

Key features include:

Updated to take account of the global economic crisis
New cases studies including BPs problems in the Gulf of Mexico and Toyotas worldwide recalls, along with more practical examples and vignettes throughout the text
Increased coverage of the service sector
New material on the increased importance of the BRIC countries (Brazil, Russia, India and China) and their rapid export-led growth
Greater emphasis on corporate social responsibility and ethics

The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.

About the authors

Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.

Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy.8a:T52c,How to Argue

Alastair Bonnett

Is there a secret to successful study?The answer is 'yes'! There are some essential skills and smart strategies that will help you to improve your results at university.

This easy-to-use guide identifies and addresses the areas where most students need help with preparing and presenting an argument and provides straightforward, practical tips and solutions that will enable you to assess and then improve your performance.

How to Argue provides all of the tips, tools and techniques that you will need to learn how to present a coherent and considered argument and demostrate your ability to argue in any academic context, including:

How to choose and structureyour argument
How to argue in different academic contexts
Arguing in oral presentations
The role of arguement in dissertations and exams
How to criticise arguments and be original

Visit www.smarterstudyskills.com to access a wealth of useful information, tips, templates and interactive activities that will support your skills development.

8b:T962,Study Skills for International Students

Kathleen McMillan & Jonathan Weyers

Are you an international student studying in the UK for the first time? Are you seeking support on the best way to approach your studies? Could you benefit from a better understanding of the UK higher education system?

If so, Study Skills for International Students will help you succeed in all areas of university life, providing practical support and guidance to help you:

Adapt to life in the UK
Understand the standards of UK higher education
Find out what lecturers and academic supervisors expect
Develop new learning skills for a different learning culture
Develop your critical thinking skills to improve your academic writing
Learn how to cite and reference sources correctly
Succeed in course assessments and exams

Written in a simple, accessible style by authors with a wealth of experience in student support, this book will help you make the most of your ability and succeed in your studies, featuring cultural awareness tips, a glossary to help you understand the academic language used in the UK and information to help you understand teaching and assessment methods and succeed in all assignments.

Providing the need-to-know information on adjusting to a new culture, academic writing, assignments, exams and the UK education system, this book will act as a quick-reference guide, helping university students from other countries navigate their way through social and academic life in the UK.

Dr Kathleen McMillan and Dr Jonathan Weyers are senior lecturers within the University of Dundees Academic Achievement Teaching Unit and Academic Affairs Office respectively. They have each been teaching for over 30 years specializing in supporting home and overseas students in developing their academic skills across the arts, humanities, medicine, sciences and engineering.

Visit www.smartstudyskills.com to access a wealth of useful information, tips, templates and interactive activities that will support your skills development.

8c:Ta7a,John R. Dyson

Accounting for Non-Accounting Students

Eighth edition

Accounting for Non-Accounting Students is highly regarded for its accessibility and clarity. The book combines user-friendly language and real-world examples, making it ideal for students with little or no prior knowledge of financial or management accounting. It covers the essentials of book-keeping and the rules of accounting in a non-technical style and highlights the questions all non-accountants, wishing to excel in their studies and career, should ask.

Continuing the successes of past editions, the authors unique and user-friendly features are ideal for students who may be new to accounting:

        Special introductions explain why each chapter is important for non-accountants.

        An up-to-date news story at the start of each chapter provides examples of some of the real-world issues accountants face every day.

        A full-colour design aids navigation and enlivens the text.

        'Key points' sections in each chapter summarize points to remember, and 'Check your learning' sections contain short questions to help you recap your learning.

        Each chapter concludes with Questions you should ask.

This eighth edition of Accounting for Non-Accounting Students combines the most successful features of previous editions with some brand new material and some substantially revised chapters:

        News clips This new feature consists of excerpts from recent news articles, which illustrate real-world accounting in practice.

        Chapter 2 on Accounting rules and regulations has been thoroughly revised and updated. It now includes the material included in the previous Chapter 2 (Accounting rules) and the old Chapter 9 (Information disclosure).

        Chapter 4 on Sole trader accounts has been formed by combining the previous Chapter 4 (also called Sole trader accounts) with the old Chapter 5 (Last minute adjustments) to form a comprehensive easy-to-follow new chapter.

        Revised Chapter 11 on Contemporary issues covers current challenges facing the accounting world.

        Revised Chapter 20 on Emerging issues discusses emerging issues in management accounting.

        International accounting stand... 8d:T8e5,

Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context.

The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing.

Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign.

New to this edition:

A brand new chapter examining ethical issues in marketing communications.
Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more.
Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies.

The book is suitable for both undergraduate and postgraduate students of marketing communications.

About the authors

Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp, Belgium and part-time Professor of Marketing at the University of Ghent, Belgium.

Maggie Geuens is Professor of Marketing at the University of Ghent, Belgium. She is also the academic director of the Brand Management Centre at the Vlerick Leuven Gent Management School.

Joeri Van den Bergh is one of the founders and managing partners of InSites Consulting, an Internet research and consultancy firm. He is a regular teacher in various marketing programmes, and has been involved in in-company training and consultancy.

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","htmlDescription":null,"pages":508,"language":"eng","depth":22,"height":175,"width":235,"weight":735,"edition":"1","publishDate":"1996","authorNames":"Peter Widdowson, Peter Brooker","publisherName":"Prentice Hall","format":"BC","category":164,"image":"https://book-info.studentapan.live/image/9780134425672-a-practical-reader-in-contemporary-literary-theory.jpg","highResImage":"https://book-info.studentapan.live/image/9780134425672-a-practical-reader-in-contemporary-literary-theory.jpg/org","imageFile":"9780134425672","isRemoved":null,"views":4,"editionGroupId":91833,"editionGroupState":null,"adsCount":1,"minPrice":199,"source":"book-info-service","minNewPrice":1073,"varugruppCode":null,"isExercise":false,"inventory":null,"sellAsDigital":false,"editionGroupSearchEnabled":false}},{"entityType":"book","isbn":"9780132108249","id":919676,"score":2,"position":753,"book":{"id":919676,"isbn":"9780132108249","created":"2024-10-19T08:48:58.000Z","title":"Introductory university optics","description":"The purpose of this text is to introduce the basic concepts of classical optics that are needed for an intensive study of phonotics and optoelectronics. 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