Brand Assets; Tony Tollington; 2002
endast ny

Brand Assets Upplaga 1

av Tony Tollington
Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. However, those brands nurtured and developed by the company have not, despite their obvious importance to a company's trade. In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as assets that allows them to be separated and valued in their own right, independently from the physical business of the company itself. This book demonstrates practical ways forward to achieve realistic valuation of such assets within the current age.
Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. However, those brands nurtured and developed by the company have not, despite their obvious importance to a company's trade. In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as assets that allows them to be separated and valued in their own right, independently from the physical business of the company itself. This book demonstrates practical ways forward to achieve realistic valuation of such assets within the current age.
Upplaga: 1a upplagan
Utgiven: 2002
ISBN: 9780470844236
Förlag: John Wiley & Sons
Format: Inbunden
Språk: Engelska
Sidor: 158 st
Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. However, those brands nurtured and developed by the company have not, despite their obvious importance to a company's trade. In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as assets that allows them to be separated and valued in their own right, independently from the physical business of the company itself. This book demonstrates practical ways forward to achieve realistic valuation of such assets within the current age.
Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. However, those brands nurtured and developed by the company have not, despite their obvious importance to a company's trade. In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as assets that allows them to be separated and valued in their own right, independently from the physical business of the company itself. This book demonstrates practical ways forward to achieve realistic valuation of such assets within the current age.
Ny bok
1097 kr1154 kr
5% studentrabatt med Studentapan
Begagnad bok (0 st)

Om Brand Assets (2002)

I april 2002 släpptes boken Brand Assets skriven av Tony Tollington. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 158 sidor djupgående information om ekonomi. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

Köp boken Brand Assets direkt från en annan student på Studentapan och spara pengar.

KurslitteraturEkonomi och ledarskapÖvrig ekonomiBrand Assets
Bokens omdömen
Ingen har recenserat den här boken ännu.

Sälj vidare boken när du är klar

När du är klar med boken säljer du enkelt vidare och tjänar pengar på nolltid med Studentapan. Vi tar hand om allt det krångliga så att du får mer tid över till annat. På det sättet kan du tjäna tillbaka det mesta av kostnaden för boken.
Värdera & sälj böcker

Klimatsmart kurslitteratur

Bli en miljöhjälte under din studietid och ge dina gamla kursböcker ett nytt liv. Genom att återanvända dina kursböcker minskar du utsläppen av koldioxid (CO2) med hela 59%. För en psykologstudent skulle det innebära minskade CO2-utsläpp med cirka 240 kg under studietiden. En stor vinst för din plånbok och miljön. Det kallar vi klimatsmart kurslitteratur.

Liknande kurslitteratur

Ny bok
1097 kr1154 kr
5% studentrabatt med Studentapan
Begagnad bok (0 st)