Brand relations managementUpplaga 1
- Upplaga: 1a upplagan
- Utgiven: 2004
- ISBN: 9788763001212
- Sidor: 373 st
- Förlag: Liber Copenhagen Business School Press Abstrakt
- Format: Häftad
- Språk: Engelska
Om boken
Brand Relations Management is a book for all those interested in strategy and marketing. The Brand Relations Management model consists of eight phases: Vision, Culture, Identify, Define, Architecture, Engage, Capitalize and Measure. Its main focus is to align managers, employees and important stakeholders. The primary intention is to show that both brand promise and brand delivery are necessary in order to build a sustainable brand. The book's greatest strength is that it gathers and presents all the relevant theories of brand building. It is therefore an excellent source for those wanting to educate themselves in the area.
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Mer om Brand relations management (2004)
I januari 2004 släpptes boken Brand relations management skriven av Aperia Tony, Back Rolf. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 373 sidor. Förlaget bakom boken är Liber Copenhagen Business School Press Abstrakt.
Köp boken Brand relations management på Studentapan och spara pengar.
Referera till Brand relations management (Upplaga 1)
Harvard
Tony, A. & Rolf, B. (2004). Brand relations management. 1:a uppl. Liber Copenhagen Business School Press Abstrakt.
Oxford
Tony, Aperia & Rolf, Back, Brand relations management, 1 uppl. (Liber Copenhagen Business School Press Abstrakt, 2004).
APA
Tony, A., & Rolf, B. (2004). Brand relations management (1:a uppl.). Liber Copenhagen Business School Press Abstrakt.
Vancouver
Tony A, Rolf B. Brand relations management. 1:a uppl. Liber Copenhagen Business School Press Abstrakt; 2004.
