CBI Series in Practical Strategy, Competitor Analysis: Turning Intelligence; David Hussey, Per Jenster; 2000
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CBI Series in Practical Strategy, Competitor Analysis: Turning Intelligence Upplaga 1

av David Hussey, Per Jenster
This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence. The text builds on a sound conceptual foundation, and draws heavily on the authora s practical experience.
This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence. The text builds on a sound conceptual foundation, and draws heavily on the authora s practical experience.
Upplaga: 1a upplagan
Utgiven: 2000
ISBN: 9780471499916
Förlag: John Wiley & Sons
Format: Häftad
Språk: Engelska
Sidor: 294 st
This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence. The text builds on a sound conceptual foundation, and draws heavily on the authora s practical experience.
This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence. The text builds on a sound conceptual foundation, and draws heavily on the authora s practical experience.
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Om CBI Series in Practical Strategy, Competitor Analysis: Turning Intelligence (2000)

I november 2000 släpptes boken CBI Series in Practical Strategy, Competitor Analysis: Turning Intelligence skriven av David Hussey, Per Jenster. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 294 sidor djupgående information. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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