Consumer Behavior Upplaga 8
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Upplaga: 8e upplagan
Utgiven: 2008
ISBN: 9780135153369
Förlag: PEARSON EDUCATION (US)
Format: Häftad
Språk: Engelska
Sidor: 720 st
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
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