Consumer Behavior Upplaga 9
Explore the "act of buying" and beyond.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
Upplaga: 9e upplagan
Utgiven: 2010
ISBN: 9780136110927
Förlag: Pearson
Format: Inbunden
Språk: Engelska
Sidor: 688 st
Explore the "act of buying" and beyond.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
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