Contemporary Strategy Analysis: Text and Cases Edition; Robert M. Grant; 2015
Contemporary Strategy Analysis: Text and Cases Edition; Robert M. Grant; 2015

Contemporary Strategy Analysis: Text and Cases Edition Upplaga 9

av Robert M. Grant

5,0

(3)

  • Upplaga: 9e upplagan
  • Utgiven: 2015
  • ISBN: 9781119120841
  • Sidor: 816 st
  • Förlag: John Wiley & Sons
  • Format: Häftad
  • Språk: Engelska

Om boken

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung). Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students.

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Mer om Contemporary Strategy Analysis: Text and Cases Edition (2015)

2015 släpptes boken Contemporary Strategy Analysis: Text and Cases Edition skriven av Robert M. Grant. Det är den 9e upplagan av kursboken. Den är skriven på engelska och består av 816 sidor. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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Referera till Contemporary Strategy Analysis: Text and Cases Edition (Upplaga 9)

Harvard

Grant, R. M. (2015). Contemporary Strategy Analysis: Text and Cases Edition. 9:e uppl. John Wiley & Sons.

Oxford

Grant, Robert M., Contemporary Strategy Analysis: Text and Cases Edition, 9 uppl. (John Wiley & Sons, 2015).

APA

Grant, R. M. (2015). Contemporary Strategy Analysis: Text and Cases Edition (9:e uppl.). John Wiley & Sons.

Vancouver

Grant RM. Contemporary Strategy Analysis: Text and Cases Edition. 9:e uppl. John Wiley & Sons; 2015.

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