Employer Brand Management; Simon Lindgren, Richard W. Hertzberg, Simon Barrow, Richard Mosley; 2014

Employer Brand Management Upplaga 1

av Simon Lindgren, Richard W. Hertzberg, Simon Barrow, Richard Mosley
Building on the success of The Employer Brand , a conceptual introduction to what has now become a well established concept, this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The Authors walk you through employer brand planning, employer brand definition, employer brand implementation and specific applications. This book will show you how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. It offers practical help in improving existing programmes of recruitment and talent management; demonstrates the importance of people in delivering the desired brand experience and will give the reader a personal grasp of a new approach to people management.
Building on the success of The Employer Brand , a conceptual introduction to what has now become a well established concept, this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The Authors walk you through employer brand planning, employer brand definition, employer brand implementation and specific applications. This book will show you how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. It offers practical help in improving existing programmes of recruitment and talent management; demonstrates the importance of people in delivering the desired brand experience and will give the reader a personal grasp of a new approach to people management.
Upplaga: 1a upplagan
Utgiven: 2014
ISBN: 9780470715529
Förlag: John Wiley & Sons
Format: Häftad
Språk: Engelska
Sidor: 192 st
Building on the success of The Employer Brand , a conceptual introduction to what has now become a well established concept, this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The Authors walk you through employer brand planning, employer brand definition, employer brand implementation and specific applications. This book will show you how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. It offers practical help in improving existing programmes of recruitment and talent management; demonstrates the importance of people in delivering the desired brand experience and will give the reader a personal grasp of a new approach to people management.
Building on the success of The Employer Brand , a conceptual introduction to what has now become a well established concept, this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The Authors walk you through employer brand planning, employer brand definition, employer brand implementation and specific applications. This book will show you how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. It offers practical help in improving existing programmes of recruitment and talent management; demonstrates the importance of people in delivering the desired brand experience and will give the reader a personal grasp of a new approach to people management.
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Om Employer Brand Management (2014)

I maj 2014 släpptes boken Employer Brand Management skriven av Simon Lindgren, Richard W. Hertzberg, Simon Barrow, Richard Mosley. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 192 sidor djupgående information. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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