Marketing Due Diligence - Reconnecting Strategy to Share Price; Professor Smith, Howard S. Becker, Malcolm Payne, Brian Barry, Barry Keith Grant, Malcolm McDonald; 2013
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Marketing Due Diligence - Reconnecting Strategy to Share Price Upplaga 1

av Professor Smith, Howard S. Becker, Malcolm Payne, Brian Barry, Barry Keith Grant
m.fl.
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Upplaga: 1a upplagan
Utgiven: 2013
ISBN: 9781119953388
Förlag: John Wiley & Sons
Format: Häftad
Språk: Engelska
Sidor: 256 st
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
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Om Marketing Due Diligence - Reconnecting Strategy to Share Price (2013)

I augusti 2013 släpptes boken Marketing Due Diligence - Reconnecting Strategy to Share Price skriven av Professor Smith, Howard S. Becker, Malcolm Payne, Brian Barry, Barry Keith Grant, Malcolm McDonald. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 256 sidor djupgående information. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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