New Products Management (Int'l Ed); C Merle Crawford; 2014
New Products Management (Int'l Ed); C Merle Crawford; 2014

New Products Management (Int'l Ed)Upplaga 11

av C Merle Crawford

  • Upplaga: 11e upplagan
  • Utgiven: 2014
  • ISBN: 9789814577106
  • Förlag: McGraw Hill / Asia
  • Format: Häftad
  • Språk: Engelska

Om boken

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

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Mer om New Products Management (Int'l Ed) (2014)

I oktober 2014 släpptes boken New Products Management (Int'l Ed) skriven av C Merle Crawford. Det är den 11e upplagan av kursboken. Den är skriven på engelska. Förlaget bakom boken är McGraw Hill / Asia.

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Referera till New Products Management (Int'l Ed) (Upplaga 11)

Harvard

Crawford, C. M. (2014). New Products Management (Int’l Ed). 11:e uppl. McGraw Hill / Asia.

Oxford

Crawford, C Merle, New Products Management (Int’l Ed), 11 uppl. (McGraw Hill / Asia, 2014).

APA

Crawford, C. M. (2014). New Products Management (Int’l Ed) (11:e uppl.). McGraw Hill / Asia.

Vancouver

Crawford CM. New Products Management (Int’l Ed). 11:e uppl. McGraw Hill / Asia; 2014.

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