Nudge

Nudge is about choiceshow we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we makeill-advised personal investments, consumption of unhealthy foods, neglect of our natural resourcesand show us how sensible choice architecture can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaininga must-read for anyone interested in our individual and collective well-being.