Principles of Marketing Scandinavian Edition; Anders Parment, Philip Kotler, Gary M. Armstrong; 2016

Principles of Marketing Scandinavian Edition Upplaga 2

av Anders Parment, Philip Kotler, Gary M. Armstrong
Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing book outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today's markets. Cases and examples are written to reflect current best practice in Scan.
Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing book outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today's markets. Cases and examples are written to reflect current best practice in Scan.
Upplaga: 2a upplagan
Utgiven: 2016
ISBN: 9781292144238
Förlag: Pearson Education Limited
Format: Häftad
Språk: Engelska
Sidor: 486 st
Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing book outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today's markets. Cases and examples are written to reflect current best practice in Scan.
Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing book outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today's markets. Cases and examples are written to reflect current best practice in Scan.
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Om Principles of Marketing Scandinavian Edition (2016)

I mars 2016 släpptes boken Principles of Marketing Scandinavian Edition skriven av Anders Parment, Philip Kotler, Gary M. Armstrong. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 486 sidor djupgående information. Förlaget bakom boken är Pearson Education Limited.

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