Recognise Me; Ken Cato - Tony Speath; 2022
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Recognise Me

av Ken Cato - Tony Speath
Brand recognition is the goal of any enterprising organisation. Where competing products or services are similar, identification is paramount. A brand’s identity makes an enterprise’s strategy visible. Brand design is the ultimate factor that drives an enterprise towards recognition. Ken Cato in Recognise Me draws on wisdom gained by the interactions of Cato Brand Partners across more than 50 years, with clients from over 100 countries and in almost every imaginable area of business. By focusing intently on many examples of brand design and use, Cato shows how great brands are made by those who know and respond to them. His insights are interspersed throughout with those of leading personalities in business, the arts and community, emphasising the exceptional significance today of effective brand identity.
Brand recognition is the goal of any enterprising organisation. Where competing products or services are similar, identification is paramount. A brand’s identity makes an enterprise’s strategy visible. Brand design is the ultimate factor that drives an enterprise towards recognition. Ken Cato in Recognise Me draws on wisdom gained by the interactions of Cato Brand Partners across more than 50 years, with clients from over 100 countries and in almost every imaginable area of business. By focusing intently on many examples of brand design and use, Cato shows how great brands are made by those who know and respond to them. His insights are interspersed throughout with those of leading personalities in business, the arts and community, emphasising the exceptional significance today of effective brand identity.
Utgiven: 2022
ISBN: 9780895381293
Förlag: Schiffer Publishing
Format: Inbunden
Språk: Engelska
Sidor: 400 st
Brand recognition is the goal of any enterprising organisation. Where competing products or services are similar, identification is paramount. A brand’s identity makes an enterprise’s strategy visible. Brand design is the ultimate factor that drives an enterprise towards recognition. Ken Cato in Recognise Me draws on wisdom gained by the interactions of Cato Brand Partners across more than 50 years, with clients from over 100 countries and in almost every imaginable area of business. By focusing intently on many examples of brand design and use, Cato shows how great brands are made by those who know and respond to them. His insights are interspersed throughout with those of leading personalities in business, the arts and community, emphasising the exceptional significance today of effective brand identity.
Brand recognition is the goal of any enterprising organisation. Where competing products or services are similar, identification is paramount. A brand’s identity makes an enterprise’s strategy visible. Brand design is the ultimate factor that drives an enterprise towards recognition. Ken Cato in Recognise Me draws on wisdom gained by the interactions of Cato Brand Partners across more than 50 years, with clients from over 100 countries and in almost every imaginable area of business. By focusing intently on many examples of brand design and use, Cato shows how great brands are made by those who know and respond to them. His insights are interspersed throughout with those of leading personalities in business, the arts and community, emphasising the exceptional significance today of effective brand identity.
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Om Recognise Me (2022)

I december 2022 släpptes boken Recognise Me skriven av Ken Cato - Tony Speath. Den är skriven på engelska och består av 400 sidor djupgående information om varumärkesbyggande. Förlaget bakom boken är Schiffer Publishing.

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KurslitteraturMarknadsföring och kommunikationVarumärkesbyggandeRecognise Me
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