Sensory Marketing; Bertil Hulten; 2020
endast ny

Sensory Marketing Upplaga 1

av Bertil Hulten
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.

        • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.

        • The author is one of the most published professors in the field, sharing exclusive expertise and experience.

        • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.

        • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.

        • The author is one of the most published professors in the field, sharing exclusive expertise and experience.

        • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Upplaga: 1a upplagan
Utgiven: 2020
ISBN: 9781526423252
Förlag: SAGE Publications Ltd
Format: Häftad
Språk: Engelska
Sidor: 240 st
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.

        • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.

        • The author is one of the most published professors in the field, sharing exclusive expertise and experience.

        • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.

        • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.

        • The author is one of the most published professors in the field, sharing exclusive expertise and experience.

        • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Ny bok
577 kr607 kr
5% studentrabatt med Studentapan
Begagnad bok (0 st)

Om Sensory Marketing (2020)

I maj 2020 släpptes boken Sensory Marketing skriven av Bertil Hulten. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 240 sidor djupgående information. Förlaget bakom boken är SAGE Publications Ltd.

Köp boken Sensory Marketing direkt från en annan student på Studentapan och spara pengar.

Bokens omdömen
Ingen har recenserat den här boken ännu.

Sälj vidare boken när du är klar

När du är klar med boken säljer du enkelt vidare och tjänar pengar på nolltid med Studentapan. Vi tar hand om allt det krångliga så att du får mer tid över till annat. På det sättet kan du tjäna tillbaka det mesta av kostnaden för boken.
Värdera & sälj böcker

Klimatsmart kurslitteratur

Bli en miljöhjälte under din studietid och ge dina gamla kursböcker ett nytt liv. Genom att återanvända dina kursböcker minskar du utsläppen av koldioxid (CO2) med hela 59%. För en psykologstudent skulle det innebära minskade CO2-utsläpp med cirka 240 kg under studietiden. En stor vinst för din plånbok och miljön. Det kallar vi klimatsmart kurslitteratur.

Liknande kurslitteratur

Ny bok
577 kr607 kr
5% studentrabatt med Studentapan
Begagnad bok (0 st)