Services Marketing; Christopher Lovelock; 2000

Services Marketing Upplaga 4

av Christopher Lovelock
Services marketing, once a tiny academic field championed by just a handful of pioneering professors, has become a thriving area of activity. Paralleling growing research efforts in both academia and business is increased student interest in taking courses that focus on different aspects of managing service organizations, including marketing. This makes a lot of sense from a career standpoint, since most business school graduates will be going to work in service industries and managers report that manufacturing-based models of business practice are not always useful to them.

Distinguishing Features of Services Marketing, Fourth Edition

This highly readable book includes

a strong managerial orientation and strategic focus use of conceptual frameworks that have been classroom tested for relevance to both MBA students and executive seminar participants incorporation of key academic research findings use of interesting examples to link theory to practice inclusion of carefully selected readings and cases to accompany the text chapters
Services marketing, once a tiny academic field championed by just a handful of pioneering professors, has become a thriving area of activity. Paralleling growing research efforts in both academia and business is increased student interest in taking courses that focus on different aspects of managing service organizations, including marketing. This makes a lot of sense from a career standpoint, since most business school graduates will be going to work in service industries and managers report that manufacturing-based models of business practice are not always useful to them.

Distinguishing Features of Services Marketing, Fourth Edition

This highly readable book includes

a strong managerial orientation and strategic focus use of conceptual frameworks that have been classroom tested for relevance to both MBA students and executive seminar participants incorporation of key academic research findings use of interesting examples to link theory to practice inclusion of carefully selected readings and cases to accompany the text chapters
Upplaga: 4e upplagan
Utgiven: 2000
ISBN: 9780130173928
Förlag: Pearson Education
Format: Inbunden
Språk: Engelska
Sidor: 717 st
Services marketing, once a tiny academic field championed by just a handful of pioneering professors, has become a thriving area of activity. Paralleling growing research efforts in both academia and business is increased student interest in taking courses that focus on different aspects of managing service organizations, including marketing. This makes a lot of sense from a career standpoint, since most business school graduates will be going to work in service industries and managers report that manufacturing-based models of business practice are not always useful to them.

Distinguishing Features of Services Marketing, Fourth Edition

This highly readable book includes

a strong managerial orientation and strategic focus use of conceptual frameworks that have been classroom tested for relevance to both MBA students and executive seminar participants incorporation of key academic research findings use of interesting examples to link theory to practice inclusion of carefully selected readings and cases to accompany the text chapters
Services marketing, once a tiny academic field championed by just a handful of pioneering professors, has become a thriving area of activity. Paralleling growing research efforts in both academia and business is increased student interest in taking courses that focus on different aspects of managing service organizations, including marketing. This makes a lot of sense from a career standpoint, since most business school graduates will be going to work in service industries and managers report that manufacturing-based models of business practice are not always useful to them.

Distinguishing Features of Services Marketing, Fourth Edition

This highly readable book includes

a strong managerial orientation and strategic focus use of conceptual frameworks that have been classroom tested for relevance to both MBA students and executive seminar participants incorporation of key academic research findings use of interesting examples to link theory to practice inclusion of carefully selected readings and cases to accompany the text chapters
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Om Services Marketing (2000)

I juli 2000 släpptes boken Services Marketing skriven av Christopher Lovelock. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 717 sidor djupgående information. Förlaget bakom boken är Pearson Education.

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