Services Marketing Upplaga 5
For graduate-level/MBA courses in Services Marketing. This text combines conceptual rigor with real world examples and practical applications to provide a combination text/reader/casebook. It reinforces practical management applications.
Upplaga: 5e upplagan
Utgiven: 2003
ISBN: 9780131268463
Förlag: Pearson Education
Format: Häftad
Språk: Engelska
Sidor: 672 st
For graduate-level/MBA courses in Services Marketing. This text combines conceptual rigor with real world examples and practical applications to provide a combination text/reader/casebook. It reinforces practical management applications.
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