Services Marketing; Christopher Lovelock; 1996

Services Marketing Upplaga 3

av Christopher Lovelock
Leading graduate/undergraduate text in services marketing, incorporating text, cases and readings. Fully revised and updated reflecting increasing importance of the service sector.
Leading graduate/undergraduate text in services marketing, incorporating text, cases and readings. Fully revised and updated reflecting increasing importance of the service sector.
Upplaga: 3e upplagan
Utgiven: 1996
ISBN: 9780134558417
Förlag: Pearson
Format: Inbunden
Språk: Engelska
Sidor: 660 st
Leading graduate/undergraduate text in services marketing, incorporating text, cases and readings. Fully revised and updated reflecting increasing importance of the service sector.
Leading graduate/undergraduate text in services marketing, incorporating text, cases and readings. Fully revised and updated reflecting increasing importance of the service sector.
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