The brand matrix : corporate brand leadershio starts from the inside; Mats Urde; 2024
The brand matrix : corporate brand leadershio starts from the inside; Mats Urde; 2024

The brand matrix : corporate brand leadershio starts from the insideUpplaga 1

av Mats Urde

  • Upplaga: 1a upplagan
  • Utgiven: 2024
  • ISBN: 9789198936735
  • Förlag: Brandur publishing
  • Format: Inbunden
  • Språk: Engelska

Om boken

To run a successful business, you need to engage and inspire your employees. To do that, first clarify the promises and values that make up your organization’s identity core – then align the core with every aspect of the business. Drawing on his influential Harvard Business Review article, Mats Urde shows how to tackle this critically important task and forge a corporate brand identity that will boldly stand out from the competition. As a visual aid, he introduces the Corporate Brand Identity Matrix, a simple-to-use tool that ties the identity core to the organization’s mission, strategy, communications, and reputation, helping you create a coherent, clearly understandable whole that will fire employees’ imaginations and wow customers. The book is packed with stories and practical insights from renowned organizations like IKEA, Trek Bikes, Volvo, and the Nobel Prizes that struggled at first but eventually succeeded in motivating employees and winning over customers by defining the identity core. Whether you’re a board member, executive, or entrepreneur, this book offers you a roadmap to success.

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Mer om The brand matrix : corporate brand leadershio starts from the inside (2024)

I juni 2024 släpptes boken The brand matrix : corporate brand leadershio starts from the inside skriven av Mats Urde. Det är den 1a upplagan av kursboken. Den är skriven på engelska djupgående information om ekonomi. Förlaget bakom boken är Brandur publishing.

Köp boken The brand matrix : corporate brand leadershio starts from the inside på Studentapan och spara pengar.

Tillhör kategorierna

Referera till The brand matrix : corporate brand leadershio starts from the inside (Upplaga 1)

Harvard

Urde, M. (2024). The brand matrix : corporate brand leadershio starts from the inside. 1:a uppl. Brandur publishing.

Oxford

Urde, Mats, The brand matrix : corporate brand leadershio starts from the inside, 1 uppl. (Brandur publishing, 2024).

APA

Urde, M. (2024). The brand matrix : corporate brand leadershio starts from the inside (1:a uppl.). Brandur publishing.

Vancouver

Urde M. The brand matrix : corporate brand leadershio starts from the inside. 1:a uppl. Brandur publishing; 2024.