WIE Essentials of Marketing Research, 2nd Edition with SPSS; V. Kumar, David A. Aaker, George S. Day; 2003

WIE Essentials of Marketing Research, 2nd Edition with SPSS Upplaga 2

av V. Kumar, David A. Aaker, George S. Day
Contains detailed discussions of the process, with numerous examples from the industry. Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. Discussion on how to apply marketing research in various marketing applications is presented.
Contains detailed discussions of the process, with numerous examples from the industry. Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. Discussion on how to apply marketing research in various marketing applications is presented.
Upplaga: 2a upplagan
Utgiven: 2003
ISBN: 9780471427735
Förlag: John Wiley & Sons
Format: Inbunden
Språk: Engelska
Sidor: 576 st
Contains detailed discussions of the process, with numerous examples from the industry. Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. Discussion on how to apply marketing research in various marketing applications is presented.
Contains detailed discussions of the process, with numerous examples from the industry. Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. Discussion on how to apply marketing research in various marketing applications is presented.
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