5e:T574,Det här är en bok om organisationer. Om att alla organisationer har mål och syften, medlemmar, strukturer och en identitet, men att det trots det finns en hel del som skiljer dem åt. Förutsättningarna för en miljöorganisation är inte desamma som för ett företag, som i sin tur har andra förutsättningar än en region.

Det här är också en bok om kommunikation. Om att organisationer använder sig av kommunikation för att samordna sina aktiviteter, påverka opinioner, bygga varumärken, rekrytera medlemmar och mycket annat som hör verksamheten till. Men eftersom villkoren för organisationer skiljer sig åt, skiljer sig också motiven kring hur, när, vad och med vem organisationer kommunicerar.

Organisationer och kommunikation är skriven av ledande svenska forskare och handlar om våra vanligaste organisationer som myndigheter, företag och intresseorganisationer, men också hybrider som universitet, statliga bolag och nätverksrörelser. Boken vänder sig till studenter som studerar medie- och kommunikationsvetenskap men är relevant även för studenter inom företagsekonomi, offentlig förvaltning, sociologi och andra ämnen där organisationer och kommunikation är viktiga områden. Den är också läsvärd för personer som arbetar i organisationer och vill förstå förutsättningarna för sin verksamhets kommunikation.

5f:T442,Strategisk kommunikation har diskuterats ända sedan retoriken växte fram under antiken. Därefter har strategisk kommunikation haft många namn beroende på synsätt och inriktning, till exempel propaganda, public relations, intern marknadsföring eller planerad kommunikation. Idag är strategisk kommunikation ett växande utbildnings- och forskningsområde nationellt och internationellt, en utveckling som sker parallellt med att strategisk kommunikation får allt mer betydelse för politik, ekonomi, kultur och samhälle. Denna antologi visar den bredd och spets som finns inom den samtida svenska forskningen och praktiken. I boken ges en översikt av forskningsfältet och fördjupningar inom bland annat politisk kommunikation, kriskommunikation, marknadskommunikation och organisationskommunikation. Varje kapitel anknyts till praktiken genom att framstående professionella kommunikatörer bidrar med egna inlägg.
Boken riktar sig till universitets- och högskoleutbildningar som behandlar strategiska kommunikationsfrågor, men också till praktiker inom området.
60:T625,Inom strategisk kommunikation används ofta traditionella kvalitativa metoder som intervju, observation eller textanalys men det är sällan den metodlitteratur som finns på svenska hämtar exempel från ämnet strategisk kommunikation. Det finns därför ett behov av att illustrera hur olika kvalitativa metoder kan användas inom fältet. Med utgångspunkt i ett reflexivt förhållningssätt där författarna beskriver genomförda studier presenteras texter om hur kvalitativa metoder kan användas inom strategisk kommunikation.

Författarna tar bland annat upp frågor om hur intervjuer med chefer och professionella kommunikatörer kan genomföras, vilka utmaningar intervjuer som genomförs i andra kulturer innebär och hur vetenskapliga studier kan genomföras med utgångspunkt i diskursanalys eller ett historiskt perspektiv. Boken presenterar också nya, alternativa sätt att använda mer traditionella kvalitativa metoder. Exempelvis ger nya medier möjligheter att genomföra observationer och intervjuer. Fokusgruppintervjuer på nätet, netnografi, multimodalanalys och deltagande visuell metod är exempel på andra metoder
som tas upp i boken.

Boken vänder sig första hand till studenter inom strategisk kommunikation, men lämpar sig även väl för studenter inom andra ämnen som intresserar sig för organisationers kommunikation. Den är också relevant för yrkesverksamma kommunikatörer, PR-konsulter, projektledare, webbredaktörer, marknadsförare eller andra som arbetar med organisationers kommunikation.
61:T4b3,Boken handlar om hur platser paketeras och marknadsförs i syfte att attrahera besökare, företag och invånare. Den diskuterar hur platsers utformning allt oftare kan ses som ett resultat av kommersiella transaktioner av en mängd olika slag. Som en aspekt av detta urskiljs ett produktgörande av platser. Denna "platsens kommersialisering" är en ekonomisk process men den har även en rad materiella, etiska, kulturella, ekologiska och sociala aspekter. Platsens kommersialisering förändrar vårt sätt att vara i världen, våra relationer till andra människor och vår relation till naturen. Författarna vill bidra till en förståelse för hur platser skapas och förändras utifrån en kommersiell logik. Boken fokuserar därför på platsens produktion och konsumtion, dvs. hur, var, när, varför och av vem? Genom analyser av bl.a. städer, evenemang, museer och exotiska destinationer visar författarna hur platsens kommersialisering kan härledas till begrepp som intimitet, drömmar, död, sexualitet, makt och kontroll. Plats som produkt vänder sig till universitets- och högskolestudenter inom turism, samhällsplanering och geografi samt till yrkesverksamma inom dessa områden.20:["$","$L5a",null,{"state":{"mutations":[],"queries":[{"dehydratedAt":1793014478825,"state":{"data":{"pages":[{"requestId":"df40011e-e2f2-4b6c-8b4e-f103fe8bf9a5","total":{"value":6,"relation":"eq"},"rows":[{"entityType":"book","isbn":"9789144139739","id":519295,"score":2,"position":0,"book":{"id":519295,"isbn":"9789144139739","created":"2021-06-23T14:03:03.000Z","title":"Organisationer och kommunikation","description":"$5e","htmlDescription":null,"pages":292,"language":"swe","depth":14,"height":223,"width":155,"weight":420,"edition":"1","publishDate":"2021-03-04","authorNames":"Magnus Fredriksson, Rickard Andersson, Johanna Arnesson, Cecilia Cassinger, Christina Grandien, Hogne Lerøy Sataøen, Daniel Lövgren, Josef Pallas, Maria Sjögren, Sara Stenkvist, Åsa Thelander","publisherName":"Studentlitteratur AB","format":"BC","category":135,"image":"https://book-info.studentapan.live/image/9789144139739-organisationer-och-kommunikation.jpg","highResImage":"https://book-info.studentapan.live/image/9789144139739-organisationer-och-kommunikation.jpg/org","imageFile":"9789144139739","isRemoved":null,"views":177,"editionGroupId":124326,"editionGroupState":"UNPUBLISHED","adsCount":56,"minPrice":299,"source":"book-info-service","minNewPrice":453,"varugruppCode":"44","isExercise":false,"inventory":null,"sellAsDigital":false,"editionGroupSearchEnabled":false,"reviewSummary":{"averageRating":4.619,"totalReviews":21,"distribution":{"1":{"actualPercentage":0,"normalizedPercentage":0},"2":{"actualPercentage":0,"normalizedPercentage":0},"3":{"actualPercentage":10,"normalizedPercentage":13.33},"4":{"actualPercentage":19,"normalizedPercentage":26.67},"5":{"actualPercentage":71,"normalizedPercentage":100}}}}},{"entityType":"book","isbn":"9789144070551","id":95483,"score":2,"position":1,"book":{"id":95483,"isbn":"9789144070551","created":"2015-12-17T23:00:00.000Z","title":"Strategisk kommunikation - 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