Evert Gummesson

Relationsmarknadsföring: Från 4 P till 30 R

av Evert Gummesson (2002)

Marketing : broadening the horizons

av Stefan Lagrosen, Göran Svensson, Anders Pehrsson m.fl. (2006)

Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships : of a new marketing paradigm

av Evert Gummesson (2008)

Many-to-Many Marketing - Från One-to-One till Many-to-Many i nätverksekonomins marknadsföring

av Evert Gummesson (2004)

Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships : of a new marketing paradigm

av Evert Gummesson (2002)

Direkthandel - en affärsmöjlighet i tiden

av Eva-Karin Ohlsson, Evert Gummesson (2007)

Total relationship marketing : [rethinking marketing management:] : from the 4Ps- product, price, promotion, place- of traditional marketing management to the 30Rs- the thirty relationships- of the new marketing paradigm

av Evert Gummesson (1999)

Qualitative methods in management research : case study research, participant observation, action research/action science, and other "qualitative methods" used in academic research and management consultancy

av Evert Gummesson (1988)

Management i tjänstesamhället

av Bo Edvardsson, Evert Gummesson (1988)

Qualitative methods in management research

av Evert Gummesson (2000)

Qualitative methods in management research

av Evert Gummesson (2000)

Resultatinriktad marknadsföring

av Evert Gummesson (1984)