57:T571,

Varje dag läser vi texter som informerar, guidar och bekräftar oss i våra digitala användarupplevelser. Korta små texter som vi kanske inte ens lägger märke till, men som vi inte skulle klara oss utan. De kallas mikrotexter eller ux-texter (från user experience) och de hjälper oss att förstå hur vi ska agera och navigera för att hitta vad vi söker och göra det vi hade tänkt. Det kan till exempel röra sig om knapptexter, hjälptexter, sidtitlar, felmeddelanden, fältetiketter, bekräftelser, push-notiser och aviseringar.

Det är ux-skribenten som ser till att alla dessa texter blir en hjälpsam hand som leder användarna i mål, genom att hitta orden och formuleringarna som förebygger fel och motgångar.

Den här handboken hjälper ux-skribenten i det arbetet. Här förenas teori och praktik och boken erbjuder såväl inspiration som konkreta råd om mikrotexter för olika komponenter och andra texttyper. En mängd illustrerande exempel och handfasta tips gör att boken passar lika bra för nybörjare som för vana skribenter, designer och utvecklare.

Karin Guldbrand och Helena Englund Hjalmarsson är ux-skribenter och användbarhetsexperter med lång erfarenhet av att arbeta med pedagogiska texter för användarstöd och att skriva för webben.

58:T4e0,Ett företag som lyckas i kommunikationen med kunder och medarbetare sparar mycket tid och pengar. Du som skriver i ditt arbete har god hjälp av Företagets skrivhandbok som är en mångsidig och innehållsrik handbok. Här får du svar på vanliga språkfrågor, tips om hur du lägger upp skrivarbetet, rekommendationer för grafisk utformning på papper och skärm och exempel på dokumenttyper.

Läs mer
Halva boken ägnas åt råd och tips för elektroniska medier: allt från hur en webbplats bäst struktureras för att fungera effektivt till vilka etikettsregler som gör det lättare att skriva e-post - och bli läst! Boken innehåller också skrivregler och regler för upphovsrätt.

Om författarna
Per Stenson är fil dr, informationskonsult och kursledare i skriftlig och muntlig presentationsteknik.
Hanna Blomberg är van webbskribent och arbetar som manusförfattare inom interaktiva medier.
Karin Guldbrand är informatör på SEB Fonder och medförfattare till "Klarspråk på nätet", den första svenska boken om skrivande för webben.
Ulf Bergqvist är förlagsredaktör och kursledare och har skrivit flera böcker, bland annat läromedel för vuxna i svenska språket.

59:T61e,?Mamma! Pappa! Varifrån kommer jag? Hur blev jag till?? De flesta föräldrar bävar lite inför den frågan. Oftast kan de dock ta hjälp av beprövade fraser eller fina bilderböcker för att stilla barnets nyfikenhet. Men idag har allt fler barn kommit till på andra sätt än naturlig befruktning som inte är lika väl beskrivna i litteraturen, och oss veterligen finns det ingen bok idag som handlar om provrörsbefruktning. Därför har vi skrivit Flickan i röret ? en bilderbok för barn 4-9 år som har frågor eller bara läslust. Flickan i röret vänder sig alltså till barn i åldern 4-9. Den ska på ett lekfullt sätt ge svar på frågan hur ett barn kan bli till, utan att göra anspråk på att vara heltäckande eller exakt. Illustrationerna i färg skildrar det lilla äggets tillvaro. Vi som har skrivit och illustrerat boken är etablerade författare och illustratörer. Helena Englund Hjalmarsson har tidigare skrivit Tillgängliga webbplaster i praktiken, Klarspråk på nätet, som blivit översatt till danska, samt Meganyttig trio. Karin Guldbrand har tidigare gett ut Företagets skrivhandbok, Klarspråk på nätet och Meganyttig trio. Och Solveig Hellmark, vår fantastiska illustratör har tidigare illustrerat många böcker för barn, bland annat Den svarta ejderungen, av Catharina Ingelman-Sundberg, En varghund i familjen, av Inger Wikström-Lindgren, Den lilla gröna, av Eva Robild, Vem har spillt här? Av Maria Söderberg. Dessutom har hon skrivit och illustrerat Titta det växer, som också blivit översatt till norska.5a:T7ea,

En meganyttig trio

Moderna människor behöver förhålla sig praktiskt till forskares och näringsfysiologers rekommendationer. I synnerhet om man känner sig frisk och i form över lag är inte behovet stort att slaviskt följa ett visst koncept eller en viss diet. Men när nu experterna står eniga bakom vissa fakta vore det dumt att bara blunda för dem och gå vidare med gamla onyttiga vanor.

I den här boken har vi försökt att ta till oss huvuddragen i de olika koncepten och lagat mat efter bästa förstånd, praktiska möjligheter och normalstor hushållskassa. Vi hävdar inte att vår mat botar sjukdomar eller åstadkommer underverk. Däremot tror vi att en sund kosthållning i enlighet med de nya forskningsrönen gör dig starkare och sundare. Recepten i den här boken kan vara ett av dina hjälpmedel för att lägga om kostvanorna. Våra grundtankar bottnar i de tre koncepten

stenålderskost
GI-metoden
omegakost (eller medelhavskost).

Det är därifrån vi har hämtat våra kunskaper och vår inspiration. För att vara praktiska har vi plockat russinen ur kakan och slutligen fått en egen sammanfattning av god och nyttig mat:

Dra ner på socker och ät mycket frukt istället.
Ät inga mejeriprodukter med fetthalt över 5 procent.
Låt potatisen ändra status från baslivsmedel till exotiskt inslag någon gång ibland.
Låt pasta och ris stå tillbaka för härliga grönsakstillbehör, och välj bara fullkornsvarianten när du använder dem
Ät mer protein (fisk och kött) och byt gärna kossa mot vilt.
Minska drastiskt på charkprodukterna.
Gör skillnad på bröd och bröd Bort med baguette! Knapra knäcke och syra surdeg!
Boken innehåller också färdiga menyer med vintips. Förslag på veckomenyer för bantare och för den som vill gå upp i vikt ger dig ytterligare stöd på vägen till ett sundare liv.
Vid varje rätt finns balansindex på omega 6/omega 3-kvot, GI-värde och energiinnehåll.

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