5e:T538,Den nya upplagan av Skriva för att övertyga innehåller många nya och aktuella exempel. Alla checklistor är uppdaterade, och det har tillkommit en mall och ett avsnitt om hur du tar fram en kommunikationsplan. Dessutom har den nya upplagan ett större fokus på kommunikation i digitala kanaler och sociala medier. Skriva för att övertyga visar på ett tydligt och pedagogiskt sätt hur man skriver texter som kunder och andra intressenter enkelt kan ta till sig. Detta är en uppgift som idag berör allt fler yrkesverksamma, inte minst genom all internetbaserad information som företag och organisationer producerar. Boken innehåller cirka 130 verkliga textexempel från olika typer av företag, myndigheter och intresseorganisationer. Exemplen visar hur olika verksamheter hanterar säljbrev, webbtexter, annonser, reklam eller policydokument, allt i syfte att övertyga läsaren att vilja gå vidare, ta reda på mer, ta nästa steg. Skriva för att övertyga riktar sig till dig som arbetar på en marknads-, informations- eller säljavdelning, reklam- eller kommunikationsbyrå, men i lika hög grad till alla andra som i arbetet skriver för att informera, argumentera eller sälja. Författaren Mikael Rosén, är skribent, kommunikationsstrateg och föreläsare och har även varit chef på olika kommunikationsbyråer.5f:T4be,Förbered dig rätt inför långlopp. Att under ett år genomföra Vätternrundan, Vansbrosimningen, Lidingöloppet och Engelbrektsloppet/Vasaloppet, är ett av de mest populära sätten att skörda frukten av sin träning och nå sitt mål. För att lyckas krävs goda förberedelser, och ju bättre förberedd du är desto mer positiv blir upplevelsen.

Innehållet i denna bok är en fördjupning av samlad kunskap och erfarenhet inom simning, cykel, löpning, längdskidåkning och triathlon samt hur man på bästa sätt kombinerar de olika idrotterna – deras olika moment – i träning och tävling. Här hittar du också kapitel om träningslära, idrottsnutrition, mental träning, förebyggande av idrottsskador och träningsplanering för att öka förståelsen av vad som påverkar en idrottsprestation.

Extramaterial på webbplatsen För att kunna erbjuda mer än vad som ryms i en bok, har vi också skapat en webbplats. Med hjälp av koden som följer med i boken kan du registrera dig för att ta del av fördjupande texter, träningsprogram och kostupplägg, övningar och intressanta länkar.60:T482,Den ambitiöse simmaren lever ett hårt liv. Okristligt tidiga morgnar, absurt mycket träning och sargade muskler tillhör vardagen. Men simning är inte bara enformig strävan i syrefattiga simhallar. Simning är även sinneskittlande strapatser, fascinerande forskning och samhällsomstörtande storpolitik. ÖPPET VATTEN tar historien och vetenskapen till hjälp för att beskriva simning utifrån åtta skilda synvinklar. Från simmarnas perfekta kroppar, via 90-åriga världsrekordhållare och 12-åringar som simmar snabbare än OS-triathleter, till pingviner som simmar fortare än du tror. Här möter du också häpnadsväckande simmaröden och storvinnare i genlotteriet som Michael Phelps och Sarah Sjöström. ÖPPET VATTEN ger dig också gedigen hjälp att utveckla din egen simning, oavsett ambitionsnivå eller talang. Simhistorikern Mikael Rosén är The Rain Man of Swimming. Han är förbundskapten för landslaget i öppet vatten och tränar simmare i Human Ambition. Han har varit tvåa på världscupen, vunnit Vansbrosimningen tre gånger och har 19 SM-guld. Nu för tiden simmar Mikael över hela jorden och tävlar i Ö till Ö.61:T465,Det här är boken för dig som är, eller drömmer om att bli, bloggare, copywriter, skribent, king eller queen på statusuppdateringar, författare, poet, mejl-wizard, kommunikatör, journalist, byrålådeskribent, ordsmed. Eller som bara önskar att du var bättre på att skriva. I dag kan alla skapa texter och synas på sitt sätt. Kanske skriver du redan mycket i ditt yrke men känner att du vill bli bättre. Kanske har du ett komplicerat förhållande till det här med text, men inser att det är svårt att ducka. Kanske drabbas du av skrivkramp när du ska skriva ett fyndigt Twitter-inlägg. Eller så drömmer du om att skriva en roman.

Den här boken är fylld med tips och övningar som får fart på kreativiteten och ordning på orden. 365 skrivuppgifter, en per dag i ett år. När året har gått kommer din penna att vara rejält vässad vad du än bestämmer dig för att skriva!

Författarna har alla en gedigen bakgrund som copywriters, skribenter och lärare på bland annat Berghs School of Communication och Forsbergs reklamskola. De har också skrivit ett flertal böcker.62:T439,

Finns det något bättre än att rulla ut med cykeln en klar vårmorgon strax efter gryningen? Eller att stanna upp mitt i löppasset och känna dig starkare än bara för en vecka sedan? Vare sig du är motionär eller elitidrottare utmanar En Svensk Klassiker dig till att ta det där extra steget mot ett friskare, starkare och gladare liv. För att erövra Klassikern, Halvklassikern eller Tjejklassikern ska du under ett år fullfölja fyra prestigefyllda lopp inom grenarna skidor, cykel, simning och löpning. Här kan du läsa om hur du bäst förbereder dig inför de olika loppen, få tips på smart utrustning, rekommendationer om lämplig kost och råd kring hur du bäst undviker skador. Med hjälp av det specialutformade träningsschemat håller du i gång din träning och har kvar inspirationen genom hela Klassikern. De olika kapitlen är skrivna av tränings- och tävlingsexperter med gedigen erfarenhet av och kunskap om Klassikerns olika grenar. I boken finns även inspirerande krönikor av bland annat några av deltagarna i SVT:s serie En klassiker.

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