58:T78c,Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. The core argument lies in the title: strategizing – the process of acting and speaking strategically. In the process of strategizing, understanding and leveraging contextual factors such as competition, technological developments, current events as well as organizational culture, structure and practices will determine the organization’s communicative success.

Now in its second edition, Strategizing Communication is written for students and practitioners interested in learning about and acquiring tools for dealing with the many and varied challenges that organizations face when communicating in today’s hybrid media landscape. Thoroughly rewritten, the new edition includes updated cases and fresh empirical examples, considerations of current developments in areas like social corporate sustainability and crisis communication as well as detailed accounts of relevant theories of e.g. organizational culture and sociomateriality. The goal, however, remains the same: to enable readers to deal with the dynamics and contingencies of strategizing communication – to plan for process.

“Strategizing Communication is so much more than a textbook. Even as it provides a strong overview of both dominant and emerging approaches to strategic communication, it makes an incisive, original and compelling case for strategy as process. It cultivates keen awareness of the current conditions shaping strategic communication, while also offering a useful guide for navigating these conditions in theory and practice. Conceptually sophisticated yet thoroughly accessible, the book teems with engaging pedagogical features and cases.”

Karen Lee Ashcraft, Professor of Communication, College of Media, Communication and Information, University of Colorado Boulder, USA

59:T75a,

Strategizing Communication erbjuder ett unikt perspektiv på teori och praktik inom strategisk kommunikation. Huvudargumentet ligger i titeln: strategizing - processen att agera och tala strategiskt. Genom att förstå och utnyttja kontextuella faktorer som konkurrens, teknisk utveckling, aktuella händelser samt organisationens kultur, struktur och praxis avgörs organisationens kommunikativa framgång.

Strategizing Communication är nu i sin andra upplaga skriven för studenter och praktiker som är intresserade av att lära sig om och skaffa verktyg för att hantera de många och varierande utmaningar som organisationer står inför när de kommunicerar i dagens hybridmedielandskap. Den nya upplagan är grundligt omskriven och innehåller uppdaterade fall och nya empiriska exempel, överväganden av den aktuella utvecklingen inom områden som social hållbarhet och kriskommunikation samt detaljerade redogörelser för relevanta teorier om t.ex. organisationskultur och sociomaterialitet. Målet är dock fortfarande detsamma: att göra det möjligt för läsarna att hantera dynamiken och tillfälligheterna i strategisk kommunikation - att planera för processen.

“Strategizing Communication is so much more than a textbook. Even as it provides a strong overview of both dominant and emerging approaches to strategic communication, it makes an incisive, original and compelling case for strategy as process. It cultivates keen awareness of the current conditions shaping strategic communication, while also offering a useful guide for navigating these conditions in theory and practice. Conceptually sophisticated yet thoroughly accessible, the book teems with engaging pedagogical features and cases.”

Karen Lee Ashcraft, Professor of Communication, College of Media, Communication and Information, University of Colorado Boulder, USA

5a:T7b8,During a pandemic, the advice issued by public health authorities undergoes significant scrutiny, potentially affecting public adherence to recommended measures. Trust and trustworthiness become key. This book analyses the rhetorical strategies of the Norwegian public health authorities as the COVID-19 pandemic moved through phases that presented different rhetorical problems and challenges. Many consider the Norwegian response successful, making it a particularly interesting case. Adopting an organisation-focused viewpoint, the analysis examines communication strategies through a dataset collected as the pandemic evolved. This included observations within communication departments of the main public health agencies during March and April 2020. The study offers five key insights: 1) A pandemic rhetorical situation has changing constraints and opportunities that influence the agency of the rhetor and necessitates bottom-up, continuing situational analysis and attention to perceptions; 2) The notion of “the rhetorical situation” conceptualises different phases that “bleed” into each other; 3) Trust and trustworthiness are negotiated through specific rhetorical strategies; 4) Transparency is the most crucial strategy; 5) Authorities used a combination of invitational rhetoric, providing a role for the citizens to willingly contribute to curbing the virus, and imperative form through simple directives that citizens were expected to follow.  The primary audience for this book is scholars and practitioners within crisis communication. The book is written by a team from the “Pandemic Rhetoric” project, financed by the Research Council of Norway, consisting of Øyvind Ihlen (University of Oslo), Sine Nørholm Just (Roskilde University), Jens E. Kjeldsen (University of Bergen), Ragnhild Mølster (University of Bergen), Truls Strand Offerdal (University of Oslo), Joel Rasmussen (Örebro University), and Eli Skogerbø (University of Oslo).5b:T4e8,Retorik och lärande – hur hänger det ihop? Enligt legenden om Korax och Tisias uppstod retorikämnet ur en önskan att lära sig tala och skriva konstruktivt, eller i alla fall effektivt. Men retorik och lärande kan också uppfattas i vidare mening, innefattande den humanistiska forskningens intresse för människan som samhällsvarelse, i ständig kritisk dialog med sig själv och andra. I boken Retorik och lärande. Kunskap – Bildning – Ansvar ger den retorikskandinaviska forskningsfronten sin syn på frågan, och visar vad som händer inom området just nu. Är retorikutbildning en utbildning till demokratiskt medborgarskap? Hur kan skolan utveckla elevernas tal- och argumentationsförmåga? Vilken roll spelar imitatio för vår förståelse av texter – och för det egna skapandet? Hur kan retoriken hjälpa oss att kritiskt granska samhällsdebatten och få syn på dess underliggande normer och maktstrukturer? I femton bidrag diskuteras detta och mycket mer under de tre rubrikerna kunskap, bildning och ansvar. Retorik och lärande samlar bidrag från den Nordiska konferensen för retorikforskning (NKRF) i Lund hösten 2014. 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