83:T92c,Säljer en bra produkt sig själv? Oftast inte. För att få full utväxling av verksamheten, av produkt- och tjänsteutvecklingen, av nya lanseringar, måste kundkommunikationen tas på allvar – hela vägen! Riskera inte att snubbla på mållinjen precis när din nya produkt eller resultatet av din tjänste- eller verksamhetsutveckling ska presenteras för kunderna. Ta din investering på allvar och kvalitetssäkra din kundkommunikation med hjälp av Christian Meincke Key Account Communication©-metoden.

Läs mer
Den här boken ger dig bland annat
- en tydlig och utstakad metod att följa för din B2B-kundkommunikation
- budskap och argument som verkligen påverkar inköparnas val av leverantör
- uppslag och idéer kring vilka kommunikationsverktyg du kan använda
– den senaste forskningen om B2B-kundkommunikation som tydligt visar att väl genomarbetad kundkommunikation säljer och lönar sig
- mallar och verktyg för ditt kundkommunikationsarbete
- tips för att presentera ditt företag, din produkt eller tjänst kortfattat och säljande.
Boken är till för dig som är ansvarar för eller arbetar med företagets B2B-kundkommunikation och för dig som arbetar som projektledare, strateg eller skribent på en reklambyrå, media- eller PR-byrå. Med Key Account Communication-metoden kan du få din kundkommunikation att ge full utväxling och skörda positiva effekter, både marknadsmässigt och ekonomiskt.
Sagt om boken
”En verklig ögonöppnare och en riktigt bra handbok Jag önskar att den blir mångas interna försäljnings- och marknadsföringsbibel.”
– Peter Kollert, koncernchef Beijer Tech

Om författarna
Christian Meincke har 30 års erfarenhet av försäljning och marknadsföring mellan företag, både som VD, marknadsdirektör, Key Account Manager och som konsult. Här delar han med sig av lärdomar från 100-tals samarbeten kring B2B-lanseringar, re-lanseringar och KAM-presentationer. Projekt med närmare 100 olika företag inom 40 olika produktsegment har gett honom gedigna kunskaper inom B2B-kundkommunikation. Christian arbetar idag som Chef Affärsutveckling på BeijerTech, en teknikhandelskoncern specialiserad på industriell handel, med ansvar för kundkommunikation och verksamhetsutveckling.

84:T50b,

En inspirerande bok för alla som redan är ledare eller som är på väg att bli det. Här får du konkreta och verklighetsbaserade övningar för att träna ditt ledarskap. Du får lära dig hur du planerar och följer upp din träning. Genom att ta din roll som ledare blir du tydligare och det blir lättare för medarbetarna att följa dig mot det gemensamma målet – en effektivare verksamhet.

Sagt om boken
"Den förmedlar väl avvägda diskussioner varvade med konkreta tips, övningar och erfarenheter. /.../ Välbalanserad mix av diskussioner, tips och praktiska erfarenheter. Ett utmärkt stöd för systematisk träning i ledarskap." ur Kvalitetsmagasinet nr 6 2010.

Om författarna
Palle Lundberg är kommundirektör och 2009 blev han utsedd till Årets chef. Här berättar han om sin egen resa från blyg pojke till framgångsrik ledare och delar med sig av sina erfarenheter av många års ledarskap: om framgångar, misstag, lärdomar – och varför det är så viktigt att träna.

Sara Henrysson Eidvall är legitimerad psykolog med specialistbevis i arbetslivets psykologi. Hon är också chefspsykolog för Mensa International. Sara skriver om den senaste forskningen och ger dig metoder för att utvecklas i din ledarroll.

85:T581,Syftet med Alternativmedicin är att öka kunskapen om den alternativmedicinska vårdformen, hur den ser på människan som en helhet och hur man utifrån varje enskild människa utarbetar en individbaserad behandling. Boken ger en presentation av de större alternativmedicinska behandlingsmetoderna.

Läs mer
Boken syftar även till att öka förståelsen för alternativ medicin och till att bygga broar mellan den etablerade vården och den alternativa medicinen.
Alternativmedicin omfattar naturmedicinsk filosofi och historia, definition på alternativ medicinsk terapi och diagnos kontra den etablerade vården, homeopati, kost, kosttillskott, manuella terapier, traditionell kinesisk medicin, zonterapi, örtterapi, alternativa diagnosformer samt lagstiftning och utbredning.
Boken finns inläst hos Inläsningstjänst.

Om författarna
Susanne Nordling är utbildad naturläkare SNLF, (heilpraktiker, en tysk utbildning) och ordförande i Kommittén för Alternativ Medicin - KAM - samt ordförande i Nordiska Samarbetskommittén för icke konventionell medicin. Medförfattare i boken är Hans Axelson, Gert Eselböck, Mic McMullen, Margareta Nycander, Reijo Pöhjönen, Håkan Sandström och Peter Wilhelmsson. Alla författarna har en lång erfarenhet i branschen och de flesta är sedan många år verksamma som lärare på privata skolor.

86:T456,Folkrätt är idag ett ämne inte bara för traditionell utbildning i juridik, utan även för studier i mänskliga rättigheter, politik, freds- och konfliktkunskap och polis- och militärutbildningar. Denna övningsbok kompletterar grundböckerna, svenska och utländska, som används på såväl juristutbildningens grundkurs och fördjupningskurs i folkrätt, som på andra utbildningar i folkrätt.

I boken representeras olika ämnesområden i folkrätten, till exempel traktaträtt, lösning av internationella tvister, statsansvar och internationell miljörätt. Boken ger även utrymme för att laborera med ämnesöverskridande problem. Till boken finns dessutom en webbplats med underlag för att lösa uppgifterna. Tillgång till webbplatsen ingår som ett abonnemang under 12 månader och inloggningsuppgifter finns på bokens insida.

Om författarna
Ulf Linderfalk är jur. dr och universitetslektor i internationell rätt vid Juridiska fakulteten i Lund. Han är ämnesansvarig för en rad kurser i internationell rätt och fördjupningskurser i allmän folkrätt.

87:T42f,Libers Världsatlas – en resa i världen!
Sitt i soffan och dröm dig bort kontinent för kontinent. Upplev atmosfären, läs om historien och få snabbfakta om alla länder; statsform, klimatzon mm. Ett urval av resmål ger dig bra tips inför resan och till din hjälp har du ett antal stadskartor och även tips på turistattraktioner. Få en inblick i vad som händer i världen när det gäller miljö och klimatpåverkan.
Glöm inte bort att ta en extra titt på sidorna med UNESCO:s allas världsarv som alla är värda ett besök.
Atlasen är fylld med detaljrika kartor, fotografier och illustrationer.

Läs mer
Libers världsatlas innehåller ett register med 60 000 namn, höjdskiktskartor, och nya temakartor, text och bilder för aktuella ämnen, t.ex. miljö, vatten, kommunikationer, energi och befolkning. Här kan du också studera detaljerade kartor över vanliga turistmål och alla världsarv, fakta om världens länder med bilder och flaggor.
Liber världsatlas har också en egen hemsida www.liber.se/atlas.

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Ur innehållet:
Läromedlet behandlar binär aritmetik och logisk algebra, grindar och vippor, kretsteknologier - ECL, TTL och HCMOS, kombinatoriska kretsar och sekvenskretsar, minnen, mikroprocessorer och programmerbar logik, anpassning till omvärlden med A/D- och D/A-omvandling, indikatorer, pulsteknik.
Faktaboken med tillhörande arbetsbok samt kopplingsborden S24/S48 från Micro Support AB utgör ett komplett läromedel i digitalteknik.

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PIRLS och ICCS - det ökade antalet mätinstrument som vårt samhälle erbjuder tydliggör skolbarns kunskapsbrister. Ofta genererar det konsekvenser i form av skolreformer och nya läromål. Men tänk om bristfälliga resultat i själva verket är ett tecken på att skolans pedagogiska praxis är i otakt med de kulturer som barnen ingår i? Den kulturella och sociala miljön påverkar barns etablering av intressen, motivation och mening. Det framhålls i boken som handlar om hur det pedagogiska tänkandet, i kunskapsförmedling och kunskapsproduktion, bör inkludera faktorer såsom uppväxt, socialisation och barnkultur.

Läs mer
Skolan, vars målsättning är att vara kunskapsutvecklare, borde således beakta dessa beståndsdelar i skapandet av pedagogisk praxis. Rum för barn - rum för kunskap riktar sig till studenter inom lärarutbildning liksom till lärare, förskollärare och andra anställda i grundskolan och förskolan.

Om författarna
Författarna arbetar vid Högskolan i Agder.

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Läs mer
Hur ska handledaren arbeta för att skapa en situation där den studerande hela tiden ser meningen med det som skall läras in och själv styr sin lärprocess? Hur organiserar man arbetet så att det individuella tänkandet omvandlas till en kollektiv process där allas tankar bidrar? Detta är centrala frågor som behandlas i boken.

Om författarna
Författarna har sedan 1991 gemensamt utbildat blivande handledare i PBL, först på Hälsouniversitetet i Linköping och sedan i allt vidare kretsar runt om i Norden.

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Läs mer
Boken vänder sig till alla som vill kunna förstå och ifrågasätta ekonomiska kalkyler, resonemang och begrepp. Boken innehåller bl.a. Kostnads- och intäktsanalys, Kostnadsuppdelning efter verksamhetsvolym, Fullständig och ofullständig kostnadsfördelning, Alternativa kostnadsresonemang, Jämförelse mellan självkostnads- och bidragskalkyl samt förändrad syn på K/I.

Om författarna
Birger Ljung är professor i företagsekonomi vid KTH i Stockholm.

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Läs mer
Boken förklarar begreppet Balanced Scorecard, som belyser hur man kan odla fram förutsättningar för framtidens affärer. Vi får också följa några verkliga fallföretag i deras arbete med att införa metoden i verksamheten.

Om författarna
Nils-Göran Olve är seniorkonsult och adj. professor vid Uppsala universitet. Jan Roy och Magnus Wetter är verksamma som konsulter.

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72 sidor packad med massor av kul och annorlunda information och statistik om de 10 största, längsta och mesta av både geografiska och mänskliga rekord.

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