83:T5dd,Reflecting your students and their world.
How many of the students in your Social Psychology course are Psychology majors? Business? Sociology? Education? In the 11th edition of social psychology, David Myers once again weaves an inviting and compelling narrative that speaks to ALL of your students regardless of background or intended major. And with Connect Social Psychology and LearnSmart, students are able to create a personalized learning plan helping them be more efficient and effective learners. With LearnSmart, students know what they know and master what they don't know and faculty are able to move to more in-depth classroom discussions.

Through examples and applications as well as marginal quotations from across the breadth of the liberal arts and sciences, Myers draws students into the field of social psychology.

At the same time, Myers is also in tune with the ever-changing state of social psychology research. Research Close-Up and Inside Story features throughout the book provide deeper exposure to key research and researchers. Marginal quotations, examples and applications throughout each chapter, and the concluding "Applying Social Psychology" chapters all ensure that regardless of your students' interests and future plans, Social Psychology will engage them. This 11th edition also features the contributions of Jean Twenge, author of Generation Me and The Narcissism Epidemic, further bolstering the direct connection to today's students.84:T8ba,In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. Although recent editions of a few other texts have paid lip service to this new approach, Frank/Bernanke is by far the best thought out and best executed principles text in this mold. Avoiding excessive reliance on formal mathematical derivations, it presents concepts intuitively through examples drawn from familiar contexts. The authors introduce a well-articulated short list of core principles and reinforcing them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles to answer related questions, exercises, and problems. The text also encourages students to become "Economic Naturalists," people who employ basic economic principles to understand and explain what they observe in the world around them. An economic naturalist understands, for example, that infant safety seats are required in cars but not in airplanes because the marginal cost of space to accommodate these seats is typically zero in cars but often hundreds of dollars in airplanes. Such examples engage student interest while teaching them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation. The Second Edition of Frank/Bernanke follows the successful First Edition with several pedagogical improvements. Based on reviewer feedback, this edition offers (1) even more streamlined coverage of the cost-benefit approach in the introductory chapter; (2) exercises that are more closely tied to the examples; (3) expanded narrative explanations of important principles, making them more accessible to average students; and (4) expanded coverage of several key topics [see below]. The result is a revision that is motivating to students, an effective text for teaching, and an exciting first course in Economics.85:T4fe,economics by Begg, Fischer and Dornbusch is the definitive economics textbook, providing students with the essential coverage for their economic principles course. Thoroughly revised and updated, the new edition features:

New Activity Boxes in every chapter, to encourage students to apply their learning in a real-world context
New and updated example boxes in every chapter, drawn from companies and products such as easyJet, iPod and Skype and including contemporary topics such as music downloads, Live 8, international trade and house prices
Updated economic data in every chapter
New review questions that vary in level of difficulty, with answers at the back of the book. These allow flexibility for students at different learning stages, with the opportunity to check understanding as they work through the book
New and updated material reflecting recent economic changes on climate change, globalisation and the European union Lecturers - please contact your local sales representative to find out more about the Interactive Student Workbook and NetTutor supplements that support this book.

86:T47c,With a total population of some 500 million, the unified countries of modern Europe constitute the worlds largest collection of successful capitalist democracies. Yet within it, there are distinct clusters of states, each with its own characteristics, historical allegiances and political processes. combining superb scholarship and rigorous empirical data with an accessible and engaging writing style, representative government in modern europe remains the leading textbook on comparativeeuropean politics. the fifth edition reflects key events and changes including the impact of the world financial and economic crisis; the eus adoption of the lisbon treaty; and the election of a centre-right governments in germany and the uk.

retaining its comprehensive thematic approach to europe as an integrated whole, while reflecting the continued importance of the eu, the new edition explores the key themes emerging in european politics:

the importance of political leadership,

the rise of the populist and extreme right,

the personalisation of politics,

ethnicity,

citizen participation.

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