82:T44c,Intelligent Agents - Stuart Russell and Peter Norvig show how intelligent agents can be built using AI methods, and explain how different agent designs are appropriate depending on the nature of the task and environment. Artificial Intelligence: A Modern Approach is the first AI text to present a unified, coherent picture of the field. The authors focus on the topics and techniques that are most promising for building and analyzing current and future intelligent systems. The material is comprehensive and authoritative, yet cohesive and readable. State of the Art - This book covers the most effective modern techniques for solving real problems, including simulated annealing, memory-bounded search, global ontologies, dynamic belief networks, neural networks, adaptive probabilistic networks, inductive logic programming, computational learning theory, and reinforcement learning. Leading edge AI techniques are integrated into intelligent agent designs, using examples and exercises to lead students from simple, reactive agents to advanced planning agents with natural language capabilities.83:Tba0,"Hollensens book truly lives up to its title with its ample cases and examples from all over the world. The fourth edition brings in new and updated information about markets and explains conceptual developments. It is a rich, easy-to-read book. So what are you waiting for: read it!"

Prof. Evert Gummesson

Stockholm University, Sweden

"Global Marketing is an excellent international marketing book that I have been using for in my teaching for years. It is very well written, informative and appeals to students with different cultural backgrounds. Highly recommended!"

Prof. Samuel Rabino

Northeastern University, Boston

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.

Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing.
Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners.
All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds.
Also available to students on the web are multiple choice questions, weblinks, and an online glossary of global marketing terminology.

"Hollensen offers not only an excellent text, but the pioneering electronic resources that support the book provide optional and additional value that can stimulate and motivate further student learning."

Prof. Bradley Barnes

KentBusiness School, University of Kent

"This book is an invaluable source of knowledge for those who are working on their qualifications in the field of international marketing. It contains a variety of new, up-to-date examples and cases concerning not only European-based but also other international companies; these and other materials let one discuss and analyse thoroughly the concepts one is studying."

Dr Izabela Kowalik

Instituteof International Management and Marketing, Warsaw School of Economics

"Managers and students need more than conventional International Business and International Marketing concepts now. This convention remains the purview of most international business and marketing texts. I've chosen the Hollensen text and two past editions because it offers contemporary thinking in firm/manager strategy development, making and validating the right strategic decisions, accepting tradeoffs and building firm competitiveness in a rapidly changing global environment."

Greg Walton

Schoolof Marketing and International Business, Victoria Universi...84:T873,

A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.

The sixth edition of "Research Methods for Business Students" brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the 'student choice' and run-away market leader.

The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

The following online resources support the text:

For Students self-assessment questions, glossary, revision "flashcards," tutorials for SPSS and NVivo, plus Smarter Online Searching Guide
For Instructors teaching manual, powerpoint slides, testbank

85:T7d1,Offers a strong balance between research and applications. For chronologically organized courses in Human Development/Lifespan Development.

Robert Feldman offers students a chronological overview of physical, cognitive, social, and emotional development–from conception through death with his text Development Across the Lifespan . The text presents up-to-date coverage of theory and research, with an emphasis on the application of these concepts by students in their personal–and future professional–lives. The text taps into students’ inherent interest in the subject of human development, encouraging them to draw connections between the material and their own experiences.

This book is available with MyDevelopmentLab, which includes a full eText, videos, self-tests, flashcards, and MyVirtualChild- the interactive simulation which allows you to raise a virtual child from birth to age 18, and monitor the effects of your parenting decisions. MyDevelopmentLab does not come automatically with the text so please be sure you check to ensure that an access code is included before placing your order! (The book by itself has a different ISBN number than the book + MyDevelopmentLab.) You can also purchase a MyDevelopmentLab access code online at www.mydevelopmentlab.com

Visit the Feldman preview website to view a sample chapter! www.pearsonhighered.com/showcase/feldman

What to know more?

Click here to visit the publisher's website and learn more about this book and what's new in this 6th edition: http://www.pearsonhighered.com/educator/product/Development-Across-the-Life-Span/9780205805914.page

86:T9c7,Everyone manages processes . . . Everyone is an operations manager

. . . integrates services and manufacturing operations further than has been done before in any Operations Management textbook. This makes the book ideally suited for an MBA audience; who come from a multitude of organizational settings.
--Par hlstrm, Professor of Operations Management, Chalmers University of Technology

This text places Operations Management clearly in context. I particularly like the emphasis on process management as a means of demonstrating the ubiquity of processes, even outside the traditional operations areas.
--Dr Alison Smart, Manchester Business School, University of Manchester

This comprehensive text shows how persuasive, relevant and exciting Operations Management is to business and everyday life.
--Stephen Disney, Cardiff Business School

Written by best-selling authors in their field, Operations and Process Management, Second Edition, inspires a critical and applied mastery of the core principles and processes fundamental to managing business operations.

Approaching the subject from a truly managerial perspective, this brand new text provides clear and concise coverage, whilst the fully updated accompanying CD provides an opportunity to practice and further explore the concepts and techniques introduced.

A diagnostic approach equips you with the questions to effectively assess and improve the operations and processes in your company.
Cases in the main text provide an insight into the reality of managing operations. Interactive cases provide the opportunity to work through the decision-making process to solve operations problems.
A balance of service and manufacturing examples equips you with a practical and wide-ranging understanding of the material.
An interactive study guide featuring video, animated diagrams, Excel spreadsheets and further examples provides practical guidance on core concepts and issues.

This new edition has been updated throughout, including new chapter opening cases, extensive revision of the topical chapters on capacity management and lean sychronization, and clearer and fuller integration of the content with the interactive CD-ROM.

This is the ideal text for students taking any practically-orientated MBA, executive MBA or executive course in Operations and Process Management.

87:Tba5,The Acclaimed RF Microelectronics Best-Seller, Expanded and Updated for the Newest Architectures, Circuits, and Devices

Wireless communication has become almost as ubiquitous as electricity, but RF design continues to challenge engineers and researchers. In the 15 years since the first edition of this classic text, the demand for higher performance has led to an explosive growth of RF design techniques. In RF Microelectronics, Second Edition, Behzad Razavi systematically teaches the fundamentals as well as the state-of-the-art developments in the analysis and design of RF circuits and transceivers.

Razavi has written the second edition to reflect today's RF microelectronics, covering key topics in far greater detail. At nearly three times the length of the first edition, the second edition is an indispensable tome for both students and practicing engineers. With his lucid prose, Razavi now

Offers a stronger tutorial focus along with hundreds of examples and problems
Teaches design as well as analysis with the aid of step-by-step design procedures and a chapter dedicated to the design of a dual-band WiFi transceiver
Describes new design paradigms and analysis techniques for circuits such as low-noise amplifiers, mixers, oscillators, and frequency dividers

This edition's extensive coverage includes brand new chapters on mixers, passive devices, integer-N synthesizers, and fractional-N synthesizers. Razavi's teachings culminate in a new chapter that begins with WiFi's radio specifications and, step by step, designs the transceiver at the transistor level.

Coverage includes

Core RF principles, including noise and nonlinearity, with ties to analog design, microwave theory, and communication systems
An intuitive treatment of modulation theory and wireless standards from the standpoint of the RF IC designer
Transceiver architectures such as heterodyne, sliding-IF, directconversion, image-reject, and low-IF topologies.
Low-noise amplifiers, including cascode common-gate and commonsource topologies, noise-cancelling schemes, and reactance-cancelling configurations
Passive and active mixers, including their gain and noise analysis and new mixer topologies
Voltage-controlled oscillators, phase noise mechanisms, and various VCO topologies dealing with noisepower-tuning trade-offs
All-new coverage of passive devices, such as integrated inductors, MOS varactors, and transformers
A chapter on the analysis and design of phase-locked loops with emphasis on low phase noise and low spur levels
Two chapters on integer-N and fractional-N synthesizers, including the design of frequency dividers
Power amplifier principles and circuit topologies along with transmitter architectures, such as polar modulation and outphasing

88:T465,For senior or graduate-level students taking a first course in Control Theory (in departments of Mechanical, Electrical, Aerospace, and Chemical Engineering).

A comprehensive, senior-level textbook for control engineering.

Ogatas Modern Control Engineering, 5/e, offers the comprehensive coverage of continuous-time control systems that all senior students must have, including frequency response approach, root-locus approach, and state-space approach to analysis and design of control systems. The text provides a gradual development of control theory, shows how to solve all computational problems with MATLAB, and avoids highly mathematical arguments. A wealth of examples and worked problems are featured throughout the text.

The new edition includes improved coverage of Root-Locus Analysis (Chapter 6) and Frequency-Response Analysis (Chapter 8). The author has also updated and revised many of the worked examples and end-of-chapter problems. This text is ideal for control systems engineers.89:T8bc,Everyone manages processes . . . Everyone is an operations manager

. . . integrates services and manufacturing operations further than has been done before in any Operations Management textbook. This makes the book ideally suited for an MBA audience; who come from a multitude of organizational settings.
--Par hlstrm, Professor of Operations Management, Chalmers University of Technology

This text places operations management clearly in context. I particularly like the emphasis on process management as a means of demonstrating the ubiquity of processes, even outside the traditional operations areas.
--Dr. Alison Smart, Manchester Business School, University of Manchester

This comprehensive text shows how persuasive, relevant and exciting Operations Management is to business and everyday life.
--Stephen Disney, Cardiff Business School

Written by best-selling authors in their field, Operations and Process Management inspires a critical and applied mastery of the core principles and processes fundamental to managing business operations.

Approaching the subject from a truly managerial perspective, this brand new text provides clear and concise coverage, whilst the accompanying CD provides an opportunity to practice and further explore the concepts and techniques introduced.

A diagnostic approach equips you with the questions to effectively assess and improve the operations and processes in your company.
Cases in the main text provide an insight into the reality of managing operations. Interactive cases provide the opportunity to work through the decision-making process to solve operations problems.
A balance of service and manufacturing examples equips you with a practical and wide-ranging understanding of the material.
An interactive study guide featuring video, animated diagrams, Excel spreadsheets and further examples provides practical guidance on core concepts and issues.

Ideal for students taking any practically-orientated MBA, executive MBA or executive course in Operations and Process management.

8a:T40f,

This book provides a balanced survey of theory and practical aspects of computer-controlled systems. Design methods are given substantial coverage.

FEATURES:

NEW—Reorganized for greater flexibility: the first nine chapters provide enough material for a short course, while more advanced material is left for later chapters.
NEW—Earlier introduction to design of digital controllers (Chapter 4).
NEW—Implementation moves up to chapter 9 (from Chapter 14).
NEW—Pole placement design is discussed before the deeper design issues of Chapter 6, allowing better discussion of control system design.
Interactive use of MATLAB and Simulink macros to understand the theory.
Extensive pedagogical aids to facilitate understanding.
- Worked examples.
- Matlab macros.
- Problems.
- Solutions manual.
- Design methods and practical aspects of computer controlled systems are presented.

8b:Tcbf,

The Most Complete, Easy-to-Follow Guide to Ubuntu Linux

The #1 Ubuntu server resource, fully updated for Ubuntu 10.4 (Lucid Lynx)–the Long Term Support (LTS) release many companies will rely on for years!
Updated JumpStarts help you set up Samba, Apache, Mail, FTP, NIS, OpenSSH, DNS, and other complex servers in minutes
Hundreds of up-to-date examples, plus comprehensive indexes that deliver instant access to answers you can trust

Mark Sobell’s A Practical Guide to Ubuntu Linux®, Third Edition, is the most thorough and up-to-date reference to installing, configuring, and working with Ubuntu, and also offers comprehensive coverage of servers—critical for anybody interested in unleashing the full power of Ubuntu.

This edition has been fully updated for Ubuntu 10.04 (Lucid Lynx), a milestone Long Term Support (LTS) release, which Canonical will support on desktops until 2013 and on servers until 2015.

Sobell walks you through every essential feature and technique, from installing Ubuntu to working with GNOME, Samba, exim4, Apache, DNS, NIS, LDAP, gufw, firestarter, iptables, even Perl scripting. His exceptionally clear explanations demystify everything from networking to security.

You’ll find full chapters on running Ubuntu from the command line and desktop (GUI), administrating systems, setting up networks and Internet servers, and much more. Fully updated JumpStart sections help you get complex servers running—often in as little as five minutes.

Sobell draws on his immense Linux knowledge to explain both the “hows” and the “whys” of Ubuntu. He’s taught hundreds of thousands of readers and never forgets what it’s like to be new to Linux. Whether you’re a user, administrator, or programmer, you’ll find everything you need here—now, and for many years to come.

The world’s most practical Ubuntu Linux book is now even more useful!

This book delivers

Hundreds of easy-to-use Ubuntu examples
Important networking coverage, including DNS, NFS, and Cacti
Coverage of crucial Ubuntu topics such as sudo and the Upstart init daemon
More detailed, usable coverage of Internet server configuration, including Apache (Web) and exim4 (email) servers
State-of-the-art security techniques, including up-to-date firewall setup techniques using gufw and iptables, and a full chapter on OpenSSH
A complete introduction to Perl scripting for automated administration
Deeper coverage of essential admin tasks–from managing users to CUPS printing, configuring LANs to building a kernel
Complete instructions on keeping Ubuntu systems up-to-date using aptitude, Synaptic, and the Software Sources window
And much more...including a 500+ term glossary

Includes DVD! Get the full version of Lucid Lynx, the latest Ubuntu LTS release!

8c:T647d,

Detailed Contents

Acknowledgements

Chapter 1 Introduction

Why study organisational behaviour?

How is Rethinking Organisational Behaviour different?

Organisational Behaviour versus organisational behaviour

Rigour versus clarity

Rethinking Organisational Behaviour . . .

The Structure ofRethinking Organisational Behaviour

The Second edition

Chapter 2 Semiotics

The science of symbols

Characteristics of symbols

Links between signifier and signified

Meaning and ambiguity

The functions of symbols

Textuality

Limitations of interpretations

Intersubjectivity

Existing applications in organisational behaviour

Further potential

Organisational behaviour and semiotics

Continuous case: A tale from the village pump (semiotics)

Case study: No smoke without fire?

Bibliography

Chapter 3 Structure

Physical structure

Abstract structure

The ontology of structure

Realist approaches to structure

Description versus prescription in realist approaches to structure

Poststructuralism and structure

Existing applications in organisational behaviour

Further potential

Organisational behaviour and structure

Continuous case: A tale from the village pump (structure)

Case study: Structuring: thinking about structure

Bibliography

Chapter 4 Knowledge

Knowledge as a problem

Paradigms

Diachronic paradigm models

Synchronic paradigm models

Knowledge and the public channel

Discourses of knowledge

Regimes and truth

Knowledge and rhetoric

Existing applications in organisational behaviour

Further potential

Organisational behaviour and knowledge

Continuous case: A tale from the village pump (knowledge)

Case study: Expert knowledge

Bibliography

Chapter 5 Power

The power of ownership

Power versus authority

Governance

Disciplinary power at work

Power and knowledge

Power and truth

Existing applications in organisational behaviour

Further potential

Organisational behaviour and power

Continuous case: A tale from the village pump (power)

Case study: The power of prayers?

Bibliography

Chapter 6 Rationality

Being rational

Objective versus subjective rationality

The discourse of organisational behaviour and the concept of objective rationality

Rationality and legitimacy

Legitimacy, organisations and society

Existing applications in organisational behaviour

Further potential

Organisational behaviour and rationality

Continuous case: A tale from the village pump (rationality)

Case study: Structuring: The state of the union

Bibliography

Chapter 7 Ideology

The ‘problem’ with ideology

Ideology versus reality

The functions of ideology

Ideology . . .

Knowledge, discourse and ideology

The ideology of management

Organisation as ideology

Ideology and organisational ethics

Existing applications in organisational behaviour

Further potential

Organisational behaviour and ideology

Continuous case: A tale from the village pump (ideology)

Case study: By the sweat of one’s brow

Bibliography

Chapter 8 Self

The meaning of life?

The meaning of work?

The meaning of organisation of work?

Towards an understanding of the self

Desire and motivation

Employment of the self

Existing applications in organisational behaviour

Further potential

Organisational behaviour and self

Continuous case: A tale from the village pump (self)

Case study: Nobody’s perfect!?

Bibliography

Chapter 9 Boundary

Boundary as limit

Boundary and systems

Boundary . . .

Boundary and model-building

Boundary and problem-solving

Existing applications in organisational behaviour

Further potential

Organisational behaviour and boundary

Continuous case: A tale from the village pump (boundary)

Case study: How to find a model employee?

Bibliography

Chapter 10 Efficiency

The meaning of efficiency

Measuring efficiency

What’s wrong with efficiency?

Efficiency

Existing applications in organisational behaviour

Further potential

Organisational behaviour and efficiency

Continuous case: A tale from the village pump (efficiency)

Case study: Health and efficiency

Bibliography

Chapter 11 Decision making

Decision making as a rational, objective function

Decision making as the semiotics of self

Decision making, risk, morality

Decision making and praxis

Existing applications in organisational behaviour

Further potential

Organisational behaviour and decision making

Continuous case: A tale from the village pump (decision making)

Case study: Dismal prospects

Bibliography

Chapter 12 Conclusion

The plots so far, in 333 words

Why organisational behaviour matters

Well, where do we go from here?

The rhizome: a root metaphor?

Postmodernism

In the end

Afterword

Bibliography

Glossary

Appendix 1 History and Ideas

Appendix 2 Continuous case study: a tale from the village pump

Appendix 3 Extended case studies

WaReady

RatGames

Appendix 4 The art of the case study

References

Index

8d:T8a0,Strategic Entreprenuership

Fourth Edition

Philip A Wickham

'Wickhams real strength is in offering balanced and clear introductions to a wide range of topics the text covers more areas than I think any other entrepreneurship text at this level.
Laura Wilson, Southampton University

Strategic Entrepreneurship is so clearly written, covers all the important ground, and suggests excellent supporting material in the further reading bibliographies.
Pegram Harrison, Regents College, London

This is a great book. It really is one of the best entrepreneurship books I have seen. A great deal of useful information is covered and the cases and the discussion points are particularly valuable.
Roberto Flren, Nyenrode University

How do you define entrepreneurship? When and where can you identify and benefit from entrepreneurial behaviour and management style? What contribution does entrepreneurship make to economic development and social responsibility?

The fourth edition of Strategic Entrepreneurship addresses these issues with an up-to-date, accessible and rigorous examination of the theory, research and practice of entrepreneurship in all types and sizes of organisations. It includes coverage on contemporary topics such as:

Intrapreneurship and corporate entrepreneurship;
Social, not-for-profit and public enterprise;
Entrepreneurship and its role in economic development;
Research Themes & Key Readings to encourage further study;
Recent articles from the Financial Times.

Strategic Entrepreneurship has been written for those studying entrepreneurship as part of any degree or management course. The book presents a clear style, logical organisation of themes, and a critical discussion of key ideas.

Philip A Wickham is Research Fellow at Leeds University Business School. He is also the author of two other Financial Times Prentice Hall textbooks: Management Consulting (2004) and the Financial Times Corporate Strategy Casebook (2000).8e:T123f,(NOTE: Each chapter concludes with a Conclusion, References, Problems, Questions, and CD Exercises.)

1. Signals and Spectra.

Digital Communication Signal Processing. Classification of Signals. Spectral Density. Autocorrelation. Random Signals. Signal Transmission through Linear Systems. Bandwidth of Digital Data.

2. Formatting and Baseband Modulation.

Baseband Systems. Formatting Textual Data (Character Coding). Messages, Characters, and Symbols. Formatting Analog Information. Sources of Corruption. Pulse Code Modulation. Uniform and Nonuniform Quantization. Baseband Modulation. Correlative Coding.

3. Baseband Demodulation/Detection.

Signals and Noise. Detection of Binary Signals in Gaussian Noise. Intersymbol Interference. Equalization.

4. Bandpass Modulation and Demodulation/Detection.

Why Modulate? Digital Bandpass Modulation Techniques. Detection of Signals in Gaussian Noise. Coherent Detection. Noncoherent Detection. Complex Envelope. Error Performance for Binary Systems. M-ary Signaling and Performance. Symbol Error Performance for M-ary Systems (M>>2).

5. Communications Link Analysis.

What the System Link Budget Tells the System Engineer. The Channel. Received Signal Power and Noise Power. Link Budget Analysis. Noise Figure, Noise Temperature, and System Temperature. Sample Link Analysis. Satellite Repeaters. System Trade-Offs.

6. Channel Coding: Part 1.

Waveform Coding. Types of Error Control. Structured Sequences. Linear Block Codes. Error-Detecting and Correcting Capability. Usefulness of the Standard Array. Cyclic Codes. Well-Known Block Codes.

7. Channel Coding: Part 2.

Convolutional Encoding. Convolutional Encoder Representation. Formulation of the Convolutional Decoding Problem. Properties of Convolutional Codes. Other Convolutional Decoding Algorithms.

8. Channel Coding: Part 3.

Reed-Solomon Codes. Interleaving and Concatenated Codes. Coding and Interleaving Applied to the Compact Disc Digital Audio System. Turbo Codes.

Appendix 8A. The Sum of Log-Likelihood Ratios.
9. Modulation and Coding Trade-Offs.

Goals of the Communications System Designer. Error Probability Plane. Nyquist Minimum Bandwidth. Shannon-Hartley Capacity Theorem. Bandwidth Efficiency Plane. Modulation and Coding Trade-Offs. Defining, Designing, and Evaluating Systems. Bandwidth-Efficient Modulations. Modulation and Coding for Bandlimited Channels. Trellis-Coded Modulation.

10. Synchronization.

Introduction. Receiver Synchronization. Network Synchronization.

11. Multiplexing and Multiple Access.

Allocation of the Communications Resource. Multiple Access Communications System and Architecture. Access Algorithms. Multiple Access Techniques Employed with INTELSAT. Multiple Access Techniques for Local Area Networks.

12. Spread-Spectrum Techniques.

Spread-Spectrum Overview. Pseudonoise Sequences. Direct-Sequence Spread-Spectrum Systems. Frequency Hopping Systems. Synchronization. Jamming Considerations. Commercial Applications. Cellular Systems.

13. Source Coding.

Sources. Amplitude Quantizing. Differential Pulse-Code Modulation. Adaptive Prediction. Block Coding. Transform Coding. Source Coding for Digital Data. Examples of Source Coding.

14. Encryption and Decryption.

Models, Goals, and Early Cipher Systems. The Secrecy of a Cipher System. Practical Security. Stream Encryption. Public Key Cryptosystems. Pretty Good Privacy.

15. Fading Channels.

The Challenge of Communicating over Fading Channels. Characterizing Mobile-Radio Propagation. Signal Time-Spreading. Time Variance of the Channel Caused by Motion. Mitigating the Degradation Effects of Fading. Summary of the Key Parameters Characterizing Fading Channels. Applications: Mitigating the Effects of Frequency-Selective Fading.

A. A Review of Fourier Techniques.

Signals, Spectra, and Linear Systems. Fourier Techniques for Linear System Analysis. Fourier Transform Properties. Useful Functions. Convolution. Tables of Fourier Transforms and Operations.

B. Fundamentals of Statistical Decision Theory.

Bayes' Theorem. Decision Theory. Signal Detection Example.

C. Response of a Correlator To White Noise.D. Often-Used Identities.E. s-Domain, z-Domain and Digital Filtering.F. List of Symbols.G. SystemView by ELANIX Guide to the CD.8f:T456,Full colour text revised in parallel with the US 8/e. KASW is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making. Illustrative examples and cases are drawn not only from Europe, but from North America, Southeast Asia and Africa, and cover a broad range of products and services. Parts 1-3 of the text cover the context of marketing and strategic issues, and are followed in parts 4-7 by coverage of the four marketing mix elements. Extensive market research for this new edition resulted in three main areas for revision, with the overall objective of retaining the strengths and rigour of the 1e while making it more appealing/suitable for lower-level institutions/courses: *Improved signposting and navigation within chapters to highlight core/basic material. *Reduce density of text narrative and design, so improving digestion/accessibility of text. *Improved consistency, flexibility and level/range of case material/questions and assessment material.3c:["$","$L7d",null,{"state":{"mutations":[],"queries":[{"dehydratedAt":1793703738359,"state":{"data":{"pages":[{"requestId":"17a69c21-3880-481f-ba5f-af2de31f72d7","total":{"value":2652,"relation":"eq"},"rows":[{"entityType":"book","isbn":"9780133601244","id":697577,"score":2,"position":120,"book":{"id":697577,"isbn":"9780133601244","created":"2023-08-13T08:11:24.000Z","title":"Artificial intelligence : a modern approach","description":"$82","htmlDescription":null,"pages":932,"language":"eng","depth":null,"height":null,"width":null,"weight":null,"edition":"2","publishDate":"1995","authorNames":"Stuart J. Russell, Peter Norvig, John F. Canny","publisherName":"Prentice Hall","format":"BC","category":164,"image":"https://book-info.studentapan.live/image/9780133601244-artificial-intelligence-a-modern-approach.jpg","highResImage":"https://book-info.studentapan.live/image/9780133601244-artificial-intelligence-a-modern-approach.jpg/org","imageFile":"9780133601244","isRemoved":null,"views":17,"editionGroupId":3328,"editionGroupState":"UNPUBLISHED","adsCount":2,"minPrice":235,"source":"book-info-service","minNewPrice":0,"varugruppCode":null,"isExercise":false,"inventory":null,"sellAsDigital":false,"editionGroupSearchEnabled":false}},{"entityType":"book","isbn":"9780273706786","id":400022,"score":2,"position":121,"book":{"id":400022,"isbn":"9780273706786","created":"2016-10-25T22:00:00.000Z","title":"Global marketing : a decision-oriented approach","description":"$83","htmlDescription":null,"pages":752,"language":"eng","depth":30,"height":197,"width":267,"weight":1320,"edition":"4","publishDate":"2007","authorNames":"Svend Hollensen","publisherName":"Financial Times Prentice Hall","format":"BC","category":164,"image":"https://book-info.studentapan.live/image/9780273706786-global-marketing-a-decision-oriented-approach.jpg","highResImage":"https://book-info.studentapan.live/image/9780273706786-global-marketing-a-decision-oriented-approach.jpg/org","imageFile":"9780273706786","isRemoved":null,"views":15,"editionGroupId":14157,"editionGroupState":null,"adsCount":4,"minPrice":249,"source":"book-info-service","minNewPrice":null,"varugruppCode":null,"isExercise":false,"inventory":null,"sellAsDigital":false,"editionGroupSearchEnabled":false}},{"entityType":"book","isbn":"9780321549273","id":403023,"score":2,"position":122,"book":{"id":403023,"isbn":"9780321549273","created":"2021-06-17T17:08:15.000Z","title":"Calculus : single variable","description":"

Proven in North America and abroad, this classic text has earned a reputation for excellent accuracy and mathematical rigour. Previous editions have been praised for providing complete and precise statements of theorems, using geometric reasoning in applied problems, and for offering a range of applications across the sciences. Written in a clear, coherent, and readable form, Calculus: Single Variable makes student comprehension a clear priority.

This seventh edition features a new co-author, Dr. Christopher Essex, who has been invited to contribute his unique style and approach to the subject material. Instructors and students will appreciate revised exercises, greater emphasis on differential equations, and new pedagogical features.

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1. Science and Human Behavior.

2. Pavlovian Conditioning.

3. Operant Conditioning.

4. Pavlovian and Operant Conditioning Together.

5. The Stimulus Collage.

6. Behavior Modification.

7. Primary Reinforcers and Punishers.

8. Secondary Reinforcers and Punishers.

9. Differential Reinforcement and Shaping.

10. Modeling and Observational Learning.

11. Prompts and Fading.

12. Rules.

13. Schedules.

14. Positive and Negative Control.

15. Thinking, the Self, and Self-Control.

References.

Name Index.

Subject Index.
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