Exploring corporate strategy; Gerry Johnson, Kevan Scholes; 1999
Begagnad
Exploring corporate strategy; Gerry Johnson, Kevan Scholes; 1999
Begagnad

Exploring corporate strategyUpplaga 5

av Gerry Johnson, Kevan Scholes

  • Upplaga: 5e upplagan
  • Utgiven: 1999
  • ISBN: 9780130807397
  • Sidor: 588 st
  • Förlag: Prentice Hall
  • Format: Häftad
  • Språk: Engelska

Om boken

The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.

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Mer om Exploring corporate strategy (1999)

1999 släpptes boken Exploring corporate strategy skriven av Gerry Johnson, Kevan Scholes. Det är den 5e upplagan av kursboken. Den är skriven på engelska och består av 588 sidor. Förlaget bakom boken är Prentice Hall som har sitt säte i Upper saddle river.

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Tillhör kategorierna

Referera till Exploring corporate strategy (Upplaga 5)

Harvard

Johnson, G. & Scholes, K. (1999). Exploring corporate strategy. 5:e uppl. Prentice Hall.

Oxford

Johnson, Gerry & Scholes, Kevan, Exploring corporate strategy, 5 uppl. (Prentice Hall, 1999).

APA

Johnson, G., & Scholes, K. (1999). Exploring corporate strategy (5:e uppl.). Prentice Hall.

Vancouver

Johnson G, Scholes K. Exploring corporate strategy. 5:e uppl. Prentice Hall; 1999.

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