Begagnad
-13%
Begagnad
-13%
22 immutable laws of marketing
- Utgiven: 1994
- ISBN: 9781861976109
- Sidor: 160 st
- Förlag: Profile Books Ltd
- Format: Bok
- Språk: Engelska
Om boken
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
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Mer om 22 immutable laws of marketing (1994)
1994 släpptes boken 22 immutable laws of marketing skriven av Jack Trout. Den är skriven på engelska och består av 160 sidor. Förlaget bakom boken är Profile Books Ltd.
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Referera till 22 immutable laws of marketing
Harvard
Trout, J. (1994). 22 immutable laws of marketing. Profile Books Ltd.
Oxford
Trout, Jack, 22 immutable laws of marketing (Profile Books Ltd, 1994).
APA
Trout, J. (1994). 22 immutable laws of marketing. Profile Books Ltd.
Vancouver
Trout J. 22 immutable laws of marketing. Profile Books Ltd; 1994.
