Advances in international marketing · International marketing and purchasing, Vol. 9
- Utgiven: 1999
- ISBN: 9780762303182
- Sidor: 356 st
- Förlag: Emerald Publishing Limited
- Format: Inbunden
- Språk: Engelska
Om boken
The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.
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Mer om Advances in international marketing · International marketing and purchasing, Vol. 9 (1999)
1999 släpptes boken Advances in international marketing · International marketing and purchasing, Vol. 9 skriven av Pervez N. Ghauri. Den är skriven på engelska och består av 356 sidor. Förlaget bakom boken är Emerald Publishing Limited.
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Referera till Advances in international marketing · International marketing and purchasing, Vol. 9
Harvard
Ghauri, P. N. (1999). Advances in international marketing · International marketing and purchasing, Vol. 9. Emerald Publishing Limited.
Oxford
Ghauri, Pervez N., Advances in international marketing · International marketing and purchasing, Vol. 9 (Emerald Publishing Limited, 1999).
APA
Ghauri, P. N. (1999). Advances in international marketing · International marketing and purchasing, Vol. 9. Emerald Publishing Limited.
Vancouver
Ghauri PN. Advances in international marketing · International marketing and purchasing, Vol. 9. Emerald Publishing Limited; 1999.
