Advertising as communication
- Utgiven: 1988
- ISBN: 9780415027816
- Sidor: 248 st
- Förlag: Routledge
- Format: Häftad
- Språk: Engelska
Om boken
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
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Mer om Advertising as communication (1988)
1988 släpptes boken Advertising as communication skriven av Gillian Dyer. Den är skriven på engelska och består av 248 sidor. Förlaget bakom boken är Routledge.
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Referera till Advertising as communication
Harvard
Dyer, G. (1988). Advertising as communication. Routledge.
Oxford
Dyer, Gillian, Advertising as communication (Routledge, 1988).
APA
Dyer, G. (1988). Advertising as communication. Routledge.
Vancouver
Dyer G. Advertising as communication. Routledge; 1988.
