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Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia [Elektronisk resurs] Upplaga 2
- Upplaga: 2a upplagan
- Utgiven: 2015
- ISBN: 9781137359162
- Sidor: 339 st
- Förlag: Palgrave Macmillan
- Format: Inbunden
- Språk: Engelska
Om boken
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
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Mer om Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia [Elektronisk resurs] (2015)
I juli 2015 släpptes boken Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia [Elektronisk resurs] skriven av M Roll. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 339 sidor. Förlaget bakom boken är Palgrave Macmillan som har sitt säte i London.
Köp boken Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia [Elektronisk resurs] på Studentapan och spara pengar.
Referera till Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia [Elektronisk resurs] (Upplaga 2)
Harvard
Roll, M. (2015). Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia [Elektronisk resurs]. 2:a uppl. Palgrave Macmillan.
Oxford
Roll, M, Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia [Elektronisk resurs], 2 uppl. (Palgrave Macmillan, 2015).
APA
Roll, M. (2015). Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia [Elektronisk resurs] (2:a uppl.). Palgrave Macmillan.
Vancouver
Roll M. Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia [Elektronisk resurs]. 2:a uppl. Palgrave Macmillan; 2015.
